1. Co-create Content: Collaborate with members on thought leadership content, whether it’s co-authoring blog posts, white papers, or case studies. The association with a trusted voice enhances your authority and positions your company as an industry leader. 2. Joint Webinars and Speaking Engagements: Participate in joint webinars, podcasts, panels, or other types of speaking engagements with members of the communities to showcase each other’s expertise, tap into your target audience, and build rapport with potential customers. 3. Peer-to-Peer Referrals: A personal recommendation from a well-regarded community member to a prospect can significantly increase the likelihood of a conversation. This is particularly effective in industries where decision-makers rely heavily on the advice of peers. 4. Leverage Each Other’s Connections: Choose communities that are in and of themselves a deep, well- established network, which can lead to new partnerships, sales, or even media exposure. How to Measure the Success of Communities of Influence Strategy A well-implemented peer network and communities of influence strategy can improve your lead generation and sales conversion. How do you know the strategy is working? Start with these three questions: · Are you seeing a higher and faster conversion rate for introductions from the communities and networks? ·Are you seeing an increase in the number of brand mentions and positive sentiment for your company and its offers? ·Are new partner opportunities surfacing?
If the answers to these questions are no, it may be a sign you need to revisit the networks and communities you’ve joined or how you’re deploying the strategy.
Ready to Harness the Proven Power of Peer Networks and Influencers? Communities of influence take centers of influence to a whole new level, offering a powerful way to build trust, access high-value accounts, and shorten long sales cycles in the B2B space. The right communities and networks provide you with access to credible industry and subject matter experts, trusted partners, and colleagues who can help you create meaningful connections with decision-makers in your target customers. Whether you're entering a new market, launching a new product, or simply looking to build stronger relationships with people in your target market, a well-executed communities of influence strategy can be the key to success.
Contact us today to explore how we can help you create a community of influence strategy that drives growth, enhances credibility, and boosts sales for your organization.
ABOUT THE AUTHOR
L AURA PATTERSON - Growth is in her DNA. Laura’s challenge-to-future-forward strategy specialties are customized to these themes: Growth Strategy, Customer Centricity, Performance Management, and Operational Excellence.
All of these strategies are addressed in “The 4 Game Changers for Every Stage of Growth” signature program.
Video: https://www.youtube.com/user/VisionEdgeMarketing/videos Social: https://x.com/VisionEdgeMktg https://www.linkedin.com/company/visionedgemarketing/ https://www.facebook.com/marketingtransformation/?notif_t=page_fan
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