Vanguard Companies Wins Gold In The 2023 Shop! OMA Awards Competition
Kansas City, Missouri based Vanguard Companies, a leading design- er and manufacturer of retail point-of-purchase (POP) displays, graphic packaging, industrial packaging, and fulfillment services, announced that it has won a coveted Gold Shop! OMA Award. The Shop! Outstanding Merchandising Achievement (OMA) Awards program, now in its 65th year, is the marketing at retail industry’s most prestigious, largest, and longest-running awards contest. It recognizes and honors excellent displays that set the merchandising and design precedents of today to become the standards of tomorrow. “Creating an award winning display requires great customer collab- oration, innovation, and teamwork. Congratulations to our valued cus- tomer and the entire team at Vanguard Companies for making awesome
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happen,” said Jim Beard, Van- guard Company CEO. “This was truly a team effort— from the col- laboration of our sales team with their clients, through the design phase, planning and manufac- turing. Vanguard Companies delivers award winning results for our customers.” Vanguard Companies and PopSockets won a Gold OMA Award in the Personal Elec- tronics and Software – Tempo- rary Display division for their PopSockets 4-Way Fixture for Walmart. PopSockets tasked the Van- guard team with developing a new POP display concept at re-
tail. The main objective focused on a customized phone grip display that would hold a variety of product choices and fit on a Walmart 4-Way fix- ture. To drive awareness and ROI, the display had to leverage key brand attributes, appeal to shoppers, and maximize in-store effectiveness. The brand wanted simplicity to attract, engage, and convert shoppers. Through collaboration, research and testing, simplicity helped accen- tuate the variety of products and made choice and shopping the display easier. The PopSockets brand equity is strong across the retail market- place. The brand and graphic treatment of this display had to comple- ment those of their other displays. Collaboration led to the design of the display to arrive fully assembled, easy to lift, and placement on the bot- tom shelf of a 4-Way Walmart fixture. Once positioned, the display was about 42-inches tall and easily visible to shoppers. To differentiate and increase attraction, the team added a dimension- al element to the display. The dimensional border around the product suggested the shape of a cell phone. This would draw attention to the graphics and product while promoting the brand. An angled base provid- ed visibility to the branding when approached by shoppers. The team leveraged the brand’s primary color black on key locations of the display to meet the objectives and drive engagement. The base created contrast and eye fixation on the brand logo. The black inner CONTINUED ON PAGE 14
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May 8, 2023
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