Vanguard Companies (CONT’D FROM PAGE 12)
ing presses will feature Sealed Air’s prismiq™ intellectual property, software and hardware. By accelerating the dig- italization of printing platforms, both companies will drive expansion of their portfolio of solutions. The partnership will expand market opportunities for both companies and result in co-branded digital printing presses. Launched last year, SEE’s prismiq™ solutions empow- er brand owners to increase speed to market with higher quality and more cost-effective designs. These solutions also power business performance, improve operational efficiency, and reach consumers through digital content connected to packaging. “Sealed Air is pleased to partner with Koenig & Bauer to enhance both of our digital transformations,” said Ted Doheny, Sealed Air President and CEO. “Our technology will help Koenig & Bauer convert their printing platforms from analog to digital while Koenig & Bauer will help ac- celerate and improve the robustness and effectiveness of Sealed Air’s digital solutions.” “We are proud to intensify our established partnership with Sealed Air. It is a strong and effective catalyst for the further development of our digital printing strategy and digital product initiatives and enhances the strong position of our RotaJET-series of printers for further industrial suc- cess,” said Dr. Andreas Plesske, CEO of Koenig & Bauer AG. “This unique collaboration with Sealed Air will enable us to create enormous potential for technological progress and business development for both partners.”
product cell provided contrast and fixation on the prod- uct planogram. The use of black on the vertical instruction panel highlighted instruction and pricing. The side panel brand logo provided strong visibility to the brand. Through customer collaboration, leveraging insights, and strong design activation, the display helped the client drive and validate a new POP Display concept at retail. The display maximized ROI and increased product sell-through. As a result, the customer has ordered multiple refreshes of the program since the initial program launch. Koenig & Bauer, Sealed Air To Partner On Digital Printing Machine Inititaive Koenig & Bauer and Sealed Air announced they have signed a non-binding letter of intent to expand their stra- tegic partnership for digital printing machines. The part- nership aims to significantly improve packaging design capabilities by developing state-of-the art digital printing technology, equipment, and services. Solutions developed by Sealed Air and Koenig & Bauer will scale and deliver digitally printed materials dramatically faster, enabling brand owners to promote products by connecting with consumers through a digitally enhanced package. The Koenig & Bauer RotaJET-series of digital print-
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May 8, 2023
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