AICC Keynote (CONT’D FROM PAGE 1)
So, what makes a bad company? Bad service and be- ing too expensive top the list. But 31 percent sited issues related to ESG. “There is a growing trend of people wanting to be seen as someone who buys eco-friendly products. Consumers want to be seen as doing the right thing,” Enkema said. Consumers can also name a product or brand that they’ve purchased because of its environmental repu- tation and this number is growing, the study shows. Ten years ago, only three percent of the American population said they were purchasing or not purchasing things based on their environmental record and now that number is more than 25 percent. “People are beginning to change their buying behav- iors for how they are living in the world,” Enkema said. So, what can companies do? Treat your employees well. Pay a living wage. But also invest in things your cus- tomers care about such as recycling. “That’s good news, right? Because you guys have an advantage over some of the other packaging that is out there,” she said. Why is recycling at the top of list? Because the majority of people said they were concerned about plastics in the ocean more than any other issue, even more than climate change. Enkema said that 90 percent believe that plastic
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Len Prazych at 518-366-9017 lprazych@nvpublications.com
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