TEAM-BUILDING FUN IN THE SUN These Summer Events Brought Coworkers Together
B alloon-popping carnival booths. Human bowling on a rolling green lawn. Life-size games of Jenga, checkers, and Operation spread out next to face painting stations and cotton candy stands. These are just a few of the ways that Eventique’s team has entertained its clients’ guests during the blue- skyed, beating heart of summer. This is a season like no other, and Eventique regularly masterminds conferences, ribbon-cuttings, and brand activations that leverage its benefits — like long days and beautiful weather. Still, summer is particularly well-suited for another type of gathering: corporate team-building events that tap into childhood nostalgia.
If you’re a business owner, you can likely imagine why. During the summer, business in many industries slows to a molasses- like crawl. Employees get restless, take off for long family vacations, spend more and more time in the corporate kitchens, or tap their feet under their desks. Left unchecked, malaise and torpor will take hold of the office, and your ambitious Q3 goals will fall by the wayside — which is where team-building events come in. They’re the perfect way to energize a flagging workforce, remind them of your collective goals, and encourage a push to the finish line. event,” says Eventique Production Coordinator Angela Dipasquale. “These events are valuable because they help businesses grow and educate their employees outside of the office, which leads to higher productivity and better work when they return to their desks.” Angela and her team kicked off summer 2023 early with a team-building dinner for the consumer goods giant Reckitt in Parsippany, New Jersey. The event was perhaps the most creative part of Reckitt’s annual conference. “Our clients came to us looking to create a fun evening event that would help get their employees excited to break down the barriers they are facing in the workplace and ‘wreck’ their goals for this year,” Angela explains. “We took a twist on the name ‘Reckitt’ and ‘Wreck it, Ralph,’ to come up with the event’s name, which was ‘Reckitt Set Go!’” “At a great team-building event, the guests are able to have fun while being challenged and educated on the overall goal of the
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