At Reckitt Set Go!, Reckitt’s employees let their destructive inner child loose. They popped paint-filled balloons and smashed plates inscribed with the company’s goals for 2023. Then, an emcee hosted minute- to-win-it games that forced paint-flecked coworkers to team up, building bonds that strengthened back at the office. Reckitt had a specific goal in mind for its event — gear up its team to smash 2023 — but more general team-building events can be equally valuable. For example, employees of the software company Squarespace will never forget the Squarespace Family Fun Day that Eventique produced for them at the Knockdown Center in Queens.
The party was a nostalgic oasis carved from the sweaty bustle of New York City. Eventique transformed a century-old former factory into a 50,000-square-foot picnic for Squarespace’s employees, their families, and their friends. Guests wandering through the bright, brick-filled industrial space could explore large-scale Jenga, checkers, and Operation games. Those beckoned tweens and grown-ups while the little ones immersed themselves in a Toddler Zone of bouncy castles and airbrush tattoos. Between games, attendees could explore elevated food offerings integrating Squarespace clients, which varied from simple and savory to Instagrammably sweet. Many teammates ended the night outdoors, laughing shoulder-to- shoulder at picnic tables and sipping spiked lemonade. Eventique captured a similar feeling of easy camaraderie at WeWork Summer Camp four years running. One summer, the coworking company whisked 3,500 attendees off to a remote island in New York’s Adirondack State Park for two days of keynotes, workshops, team-building activities, and networking events. Guests spent the night at a classic sleepaway camp and enjoyed wine tastings, film screenings, and performances by The Chainsmokers and The Weeknd as the sun went down. Of course, in Eventique’s effort to evoke a good ole “Meatballs”- style camp experience, there was spiked bug juice galore.
WeWork Summer Camp spanned multiple days, but Eventique has also masterminded summer events stretching across multiple cities. In 2022, for example, the team produced a summer kickoff party for the wealth management platform Addepar both virtually and at three of its major corporate offices in California, New York, and Utah. Eventique’s team tapped into a creative “Havana Nights” theme to create the multi-site bash and kept guests entertained with a cigar rolling demonstration, custom mixology classes, and cooking classes taught virtually from Spain by a renowned chef. When creating Addepar’s virtual event, Eventique’s team drew on their previous experience planning award-winning team- building events online — like the 2021 TikTok Summer Wrap Party, which brought together 3,000 TikTok/ByteDance employees and won a BizBash Experience Award for “Best Virtual Team Building Activity.” Highlights of the event included a live trivia show featuring clues by “America’s Got Talent” host Terry Crews and a DJ set from Jash Jay. Of course, team-building events aren’t the only way to leverage the daylight, energy, and freedom summer brings. Eventique has also made the most of the season while producing conferences, ribbon-cuttings, and brand activations like Youth to the People’s Future World Tour. “During the summer months, people are constantly out shopping and enjoying the outdoors, so we created this traveling activation in an Airstream that would live outside of a variety of different Sephora stores across the country to take advantage of that,” says Eventique Vice President of Creative and Strategy Eric Weilander. Shoppers could step inside the 31-foot vintage Airstream to immerse themselves in Youth to the People’s vision for the future, inspired by its Polypeptide-121 Future Cream. If you’d like Eventique to bring this same strategic magic to your 2023 summer event, use the insert inside this newsletter to score 15% off a production package.
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