Table 5-5: Example of service pricing categories 3
Category Programs/Services/ Facilities
Pricing
Aquatic Program/Service Examples
Cost recovery + • competitive/elite programs • private lessons • personal fitness programs • specialized facilities
priced to cover costs and generate net revenue
• private or semi-private
lessons at any program level
• private pool rental
Full cost recovery
• intermediate, advanced recreation programs • semi-private lessons • group programs for limited markets • non-specialized facilities • fundamental, basic, introductory, all inclusive • non-specialized facilities
priced to cover costs
• all other group
instruction levels beyond ‘swim to survive’
• recreational swim team, aquafit, etc. • not-for-profit agency pool rental
Subsidized
no or low cost
• ‘swim to survive’ levels • instructor/lifeguard training due to staff shortages • public swim
This example shows the types of aquatic services that could be priced to generate revenues to subsidize others. This approach could also support service objectives related to affordable access and inclusion, which are discussed below. In arriving at a pricing policy for Tillsonburg, the Town may choose to consult with the community to determine the service objectives to be reflected in the policy, which would inform the ultimate allocation of services to each category. Consultation with the community would also promote understanding of the true costs of service provision. Indicators from Community Surveys
• 25% of 400 responses indicate residents would pay more fees to use services • 6% of 400 responses indicate residents would accept an increase in property taxes • 50% of groups (7) would start paying/paying higher user fees to improve the quality of recreation facilities they use, 29% (4 groups) disagreed, and 21% (3 groups) were uncertain
3 Based on Greenplay’s Pyramid Model for Resource Allocation/Cost Recovery© in pricing parks and recreation services: https://greenplayllc.com
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Town of Tillsonburg | DRAFT Parks and Recreation Master Plan
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