Indicators from Community Survey • 22% of 400 responses indicate residents would donate an amenity for a park (e.g., bench, tree, picnic table)
Sponsorship, Advertising and Donations
Tillsonburg’s website provides information and forms on opportunities for “advertising and sponsorship opportunities to assist with promoting your business.” Advertising opportunities are available for signs on rink boards, and interested parties can sponsor a swim, skate or recreation special event. A third way to support recreation, culture and parks is through donations. Advertising and Sponsorship is an area that can be supported by overarching policy that outlines the content, locations, types, processes, and fees for purchasing advertising space in municipal buildings or on municipal properties or for sponsoring projects and events. They are designed to generate revenue for the corporation while ensuring acceptability from various perspectives: legal, appropriate content/ images/messages, etc. The fees charged for advertising and sponsorship should be set within the policy including a process(es) for setting rates, and reviewing them on a regular basis. A general donation program could be considered to support parks and recreation service development. The City of Toronto includes an opportunity to donate to specific service areas with its property tax bills. 8 Through the Voluntary Contribution
8 ]https://www.toronto.ca/services-payments/property- taxes-utilities/property-tax/voluntary-contribution/
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Town of Tillsonburg | DRAFT Parks and Recreation Master Plan
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