Community Capital Campaigns
Indicators from Community Surveys
Capital campaigns can be used to raise funds for large building projects, as well as for smaller, community-supported initiatives that contribute to parks and recreation infrastructure. Key elements of this approach to planned fundraising include: a predetermined monetary goal attached to providing a concrete project, sufficient lead time to raise funds, a timeframe for closing the campaign, broad-based community involvement in the effort, and ongoing communications about its progress. Incentives are sometimes provided to motivate contributions (e.g., matching funds, public recognition of donors, etc.). Where possible, fundraising campaigns should be coordinated with other similar initiatives in the community to minimize the negative impact of concurrent requests for monetary contributions. The Town does not have the capacity to take on major fundraising projects. Moreover, designing and operationalizing capital campaigns is a specialized field. These initiatives, therefore, should be contracted through an RFP process.
• 50% of 400 responses indicate residents would donate money to a capital campaign • 8% of 400 responses indicate residents would organize/assist with local fundraising events • 7% of 400 responses indicate residents would volunteer to source private sector grants/donors/sponsors • 57% of user groups (8) were uncertain about contributing to the capital costs of developing new facilities for their use, 29% (4 groups) disagreed and 14% (2 groups) agreed • 79% of user groups (11) would help with fundraising activities for facility
development, 21% (3) groups) are uncertain, and none disagreed.
Recommendations
SD 12. Investigate new revenue
generating programs to help offset the costs of recreation service provision. SD 13. Consider preparing overarching policies to cover revenue generating practices. SD 14. Assign priority to revenue generating programs according to ease of implementation.
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Town of Tillsonburg | DRAFT Parks and Recreation Master Plan
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