Community Capital Campaigns
stocks/shares, life insurance beneficiaries, planned giving, endowment funds, and fundraising events.
Capital campaigns can be used to raise funds for large building projects, as well as for smaller, community-supported initiatives that contribute to parks and recreation infrastructure. Key elements of this approach to planned fundraising include: a predetermined monetary goal attached to providing a concrete project, sufficient lead time to raise funds, an end date to fundraising, broad-based community involvement in the effort, and ongoing communications about its progress. Often, incentives are provided to motivate contributions (e.g., matching funds, public recognition of donors, etc.). Where possible, coordinating these campaigns with other similar initiatives in the community should also be considered to minimize the risk of detracting from multiple requests for monetary contributions. Major projects merit considering issuing an RFP for professional services to design a structured campaign plan.
Donation Program
A general donation program could be considered to support recreation services, although it would likely need to include other areas to which residents could donate. The City of Toronto includes an opportunity to donate to specific service areas in its tax mailouts. This Voluntary Contribution program notes, “You can make a voluntary contribution (donation) to support a variety of City programs and services that matter to you. You can make a donation in any amount from $1 up to $50,000 [to specified categories, which include]: children; youth and parenting; history, art, and culture; parks, gardens and beaches.” 17 These are only four of 12 categories listed on the insert, including general revenues. Potential categories could include recreation services in general or be refined to allow contributions to be directed to specific facility improvement projects or program areas.
178 17 https://www.toronto.ca/services-payments/ property-taxes-utilities/property-tax/ voluntary-contributionoption/ Appendix D
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