ROSHANARA PARIS : Since 1999, an ethical fashion brand creating unique fashion & home collections with our exclusive designs and fabrics artisanally crafted in India and Pakistan.
Handcrafting is the art of taking one’s time…
Slow-Life has been the essence of Roshanara Paris since its creation in 1999.
EXCLUSIVE &TIMELESS FASHION
... A relaxed bohemian elegance enhancing fluidity and comfort,
… Fashion & home textiles in original and exclusive fabrics and prints,
… The unique craftsmanship of the talented weavers, printers, and embroiderers ,
… And always collections produced in limited series.
Such is the essence of ROSHANARA PARIS: an invitation to slow down to better grasp the beauty and the poetry of daily life. Minimalist, virtuous and reasoned fashion that allows space for dreams and imagination. Dresses, skirts, tunics, kimonos, coats and emblematic fashion accessories are designed to be feminine and comfortable, allowing freedom of movement while enhancing beauty.
Since 2020, the brand’s exclusive fabrics are being translated into capsule home collections of sofa/bed covers and cushions. Constantly renewed, but always faithful to the brand’s essence, the exclusive creations of ROSHANARA PARIS aim to rekindle with each passing day the flame of a more conscientious beauty.
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HARMONY AT HOME
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A DESIGNER NOURISHED BY ART AND TRAVEL
Roshanara, owner and designer of the eponymous brand was born in Malaysia under the star of travels and encounters. She followed her intuition, but perhaps her path had already been drawn by her father, a Pakistani diplomat and her mother a Belgian-Latvian textile artist.
Through her father’s diplomatic postings, she discovered the wealth of the souks and the beauty of the deserts in Egypt, the native art of Yugoslavia, the rich craft heritage of Lebanon, the beginnings of street art in New York… And always and everywhere, her mother would collect and hand-dye discarded fabrics to create her majestic textile landscapes. n 1998, on her first visit to Pakistan, Roshanara made a new discovery: an unsuspected wealth of craftsmanship and creativity in this little-known country at the confluence of its towering neighbours: India, China, Afghanistan, and Iran. For the young designer whose first name means “source of light”, it was unthinkable to leave these talents in the dark.
A year later, the brand ROSHANARA PARIS was launched.
IT ALL STARTED WITH ACCESSORIES
IT ALL STARTED WITH ACCESSORIES A trip to Jaipur soon leads to a second partnership with a family-run printing workshop expert in the practices of “screen print” and “block print”. They will translate the brand's exclusive designs into high quality printed fabrics. In partnership with a family workshop in Pakistan, Roshanara starts transforming various hand-woven fabrics such as khadi cotton, brocade and silk organza into luxurious stoles, scarves, and shawls.
More than 20 years after their launching, ROSHANARA PARIS still works with the two same workshops who have become unconditional partners and friends. Through hese long-lasting relationships, the brand endeavors to participate in the preservation of small family-run workshops that create fair trade jobs and in the preservation of a rich artisanal heritage. Embroidery units set up in rural areas of Pakistan offer women working in the fields the possibility of occasional employment, providing additional income in support of their families and enabling them to send their daughters to school.
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Concerned about the environmental impact of the fashion industry, ROSHANARA PARIS is committed to a more reasoned production, free from the waste engendered by the seasonality and trends of the industry. The brand also gives a second life to its fabric stock of past collections through recycling, and re-dying. We believe in the luxury of rarity and encourages each and everyone to surround themselves with carefully chosen articles made with respect by the artisans of the world.
CONSCIOUSNESS
IT'S ALL ABOUT THE FABRICS
Weaved, printed, dyed, or hand-embroidered, the fabrics have from the very start defined the fashion collections of ROSHANARA PARIS and are the signature of brand… Thanks to the passion and the talent of the artisans, each article tells a story, the story of a patient and skilled gesture inherited from generation to generation: weaving, dyeing, embroidering, block- printing, screen-printing…
Why do we continue to work with our two workshops in India and Pakistan ?
Out of loyalty to the two family-run workshops with whom we launched the brand. To contribute, help preserve, and develop a rich heritage of craftmanship. To support the development of rural communities and the empowerment of women by providing fair trade jobs. Because we believe in an open world where cultures benefit from the richness of one another.
Since 1999, among many others, we have worked with ...
ROSHANARA SARL 65 rue Berthier 78000 Versailles France Roshanara Akhund TEL : +33 (0) 6 86 71 39 56 roshanara@roshanara.com
roshanara-paris.com @roshanara.paris
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