Do you have big dreams for your practice, but feel like you’re still missing out on opportunities? The problem could be a lack of a clear DESTINATION and a roadmap to get there.
Insider Circle PRACTICE MARKETING TIPS • NOVEMBER 2023
TO NEW PATIENTS
Insider Circle PRACTICE MARKETING TIPS
NOVEMBER 2023
TO NEW PATIENTS
HOW will you achieve your practice goal in 2024?
• Strategy – How you get to your destination. You want to take the highway? Invest in a race car? Take only toll-free roads? You choose. • Tactics – The actual turns, stops, and roads you take to get there. STEP 1: SET YOUR GOAL, OR DESTINATION • A goal is your destination, or the place you want to get to. They are also specific and measurable. Here are some example goals… • Increase my new patients by 50% by the end of 2024. • Get 5 past patients back on the schedule every month in 2024. • Increase patient volume so I can hire another therapist by June 2024. What is YOUR #1 clinic goal for 2024? PRO TIP: Tell your Account Manager about your goal. Then they can tailor your marketing to help you HIT that goal! STEP 2: SET YOUR STRATEGY, OR AREA OF FOCUS A “strategy” is just an area to focus on. It’s “how” you get to your destination. In 2024, what area of your business will you focus on to achieve your new patient goal? Flip ahead and look at our 5-step roadmap for ideas. Example) Market to past patients more would be a good strategy if you want more CONSISTENT patient volume.
Do you have big dreams for your practice, but feel like you’re still missing out on opportunities? The problem could be a lack of a clear DESTINATION and a roadmap to get there. If you don’t have a roadmap to new patients for 2024, you’ll… • Feel scattered and behind by January • Miss out on growth opportunities • Fall behind your competitors • Your team is confused But there’s good news! As a Practice Promotions customer, you ALREADY have access to a proven Roadmap to New Patients. This roadmap is behind everything we do for you! When you follow this roadmap and set your goal, you… • Set a clear annual goal for your clinic • Your staff knows where you’re headed and can work together to achieve your goal • Hit your new patient targets
STEP 3: DECIDE ON KEY TACTICS, OR ACTIONS “Tactics” are just actions you’ll take to achieve your goals. It’s the actual turns, stops, and roads you take to get to your destination. For example, some of the key “tactics” in our 5-Step Roadmap to New Patients are… • Invest in Google Ads so you skyrocket to the top of Google • Email past patients & incentivize them to come back in for care • Invest in monthly direct mail newsletters that past patients CAN’T ignore • Send postcards to past patients to remind them to use their End-Of- Year Insurance Deductibles! When you LEARN our Roadmap to New Patients, set a specific goal, and tell your Account Manager, you’ll HIT your new patient targets in 2024. Then you’ll STOP missing opportunities and START growing your practice the way you should be. So set a goal. Then tell your Account Manager about your goal. They can tailor your marketing to help you HIT that goal!
• Improve your cash flow • Reach your clinic potential
• Your Practice Promotions team can tailor your marketing based on where YOU want to go! So get excited to learn the 5-Step Roadmap! The roadmap walks you through… • Goals – Your destination. Where you want to go.
READY TO RAMP UP YOUR PATIENT MARKETING FOR 2024? Download the Full PDF at PracticePromotions.Net/2024-Roadmap
BUILD A MASSIVE ONLINE PRESENCE FIRST, create a broad online presence so you can be easily found. Complete your Google Business profile and set up your practice website with good SEO practices and blogging.
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MAXIMIZE ONLINE DISCOVERY
NEXT use paid ads to supercharge the amount of people finding you with paid ads and increase how many local listings you appear on with Local SEO.
BUILD TRUST
ONCE people find you, connect with their problem then build trust in your expertise with testimonials from patients like them. Excite and educate them while removing doubt or fear to encourage appointments.
CONVERT PATIENTS
THEN people are ready, call them to action! Use clear language like “book appointment” and give them the option to call or use a form. Ensure you know where calls and leads come from so you can invest wisely.
TO NEW PATIENTS
LEVERAGE PATIENT REACTIVATIONS + REFERRALS
As a Practice Promotions customer, you ALREADY have access to a proven Roadmap to New Patients. This roadmap is behind everything we do for you! When you LEARN our Roadmap to New Patients, set a specific goal, and tell your Account Manager, you’ll HIT your new patient targets in 2024. Then you’ll STOP missing opportunities and START growing your practice the way you should be.
DEVELOP loyalty with patients during and after care. Ensure a stellar clinic experience and stay top-of-mind consistently after care. Request reviews from patients happy with their care. FINALLY, use newsletters, email campaigns, and other tools to encourage past patients to refer others and return for future care.
Download the Full Roadmap Now!
PracticePromotions.Net/2024-Roadmap
OVERCOME
Holiday Cancellations with Marketing
Do holiday cancellations frustrate you every year?
This holiday season can be different. You don’t have to let Santa Claus and his insidious reindeer stop your practice growth. The #1 way to make sure your staff are busy this holiday season is to fill your staff’s pipeline with new and returning patients. That way, if someone cancels, someone new can fill their spot! Here are three practice marketing ideas to keep your staff busy this holiday season: 1 Send Holiday Emails To Past Patients Simply by getting your practice’s name in someone’s inbox, you make an impression and remind them of the great care they received at your clinic. Remember to use a subject line that teases at the content inside the email. Questions and light humor make your emails stand out!
3 Train Your Front Desk If you really want to overcome holiday cancellations, you need to train your front desk. Remember, marketing brings you leads and calls. But it’s your front desk that performs the “sales” function. They are the ones who “make the sale” and put a new patient on the calendar. So if your front desk isn’t trained...you’re in trouble. Cost: Scan the QR Code below to listen to an episode from the PT Marketing Power Hour, which will teach you how to train your front desk this holiday season!
Whatever you do, don’t let Santa win. Not this year. Not ever.
Cost: FREE!
2 Mail Holiday Newsletters Or Postcards You may think print marketing is dead...but it’s not! Up to 90% of direct mail gets opened, compared to only 20-30% of emails. Plus, the response rate for direct mail is up to nine times higher than that of email (Small BizGenius). You’re reading this, aren’t you? Cost: Varies based on list size. Visit our online store at PTMarketingStore.com to browse our holiday print products and request a quote!
FULL INTERVIEW WITH PT OWNER DEE BILLS
SCAN THE CODE to Listen to Neil’s interview with Dee Bills “Overcoming Holiday Cancellations,” Front Office Guru & Founder of Fix Your Front Desk
PT Clinic Sees a 25 % Surge in New Patients after Adding Google Ads
I had a wonderful experience with Anna and Practice Promotions setting up my website. The process was very well laid out and easy to work with. Anna was very receptive to my requests and helping my vision come to life. We were able to get to my site live a few weeks earlier than planned!
MONTHLY PATIENT VISITS
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ADAM L. , Owner
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Located in California, Focus Physical Therapy faced the challenge of optimizing their staff schedules to maximize patient engagement. Upon discovering the potential of Google Ads, they decided to take their marketing strategy to the next level by upgrading to the Pro Marketing System. The results were remarkable. Within just one month, the clinic experienced a substantial 25% increase in new patient enrollments, while patient visits surged by an impressive 20%. Moreover, the clinic received a whopping 80 calls from both new and existing patients, underscoring the remarkable success of their enhanced marketing approach! Single location clinic sees incredible results after upgrading their marketing with Google Ads!
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MONTHLY NEW PATIENTS
50
25
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Adding Practice-Specific Google Ads Could Increase Your New Patient Volume Every Single Month! Learn How at PracticePromotions.Net/Ads
Improve, Innovate, Inspire. Here Are 4 Quick, Helpful Resources For The Month!
PODCAST EPISODE
PRODUCT SPOTLIGHT
3 Easy Ways to Communicate With Your Practice Promotions Team (On the Go!)
9 Years, 8 Locations, + 94 Employees: How the Elliotts Have Grown Their Practice
How did your fellow Insider Circle member Elliott Physical Therapy expand their practice so rapidly? Learn on this video episode of the PT Marketing Power Hour!
2024 is almost here! The New Year is a great time to remind patients to focus on their health! Check out these “New Year, New You” postcards that will FILL your schedules!
FREE STUFF!
FREE STUFF!
Download the FREE Social Media Calendar!
To hit your patient targets in 2024, you need to follow Practice Promotions’ proven roadmap. DOWNLOAD YOUR FREE 2024 ROADMAP NOW!
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