Insider Circle PRACTICE MARKETING TIPS
NOVEMBER 2023
TO NEW PATIENTS
HOW will you achieve your practice goal in 2024?
• Strategy – How you get to your destination. You want to take the highway? Invest in a race car? Take only toll-free roads? You choose. • Tactics – The actual turns, stops, and roads you take to get there. STEP 1: SET YOUR GOAL, OR DESTINATION • A goal is your destination, or the place you want to get to. They are also specific and measurable. Here are some example goals… • Increase my new patients by 50% by the end of 2024. • Get 5 past patients back on the schedule every month in 2024. • Increase patient volume so I can hire another therapist by June 2024. What is YOUR #1 clinic goal for 2024? PRO TIP: Tell your Account Manager about your goal. Then they can tailor your marketing to help you HIT that goal! STEP 2: SET YOUR STRATEGY, OR AREA OF FOCUS A “strategy” is just an area to focus on. It’s “how” you get to your destination. In 2024, what area of your business will you focus on to achieve your new patient goal? Flip ahead and look at our 5-step roadmap for ideas. Example) Market to past patients more would be a good strategy if you want more CONSISTENT patient volume.
Do you have big dreams for your practice, but feel like you’re still missing out on opportunities? The problem could be a lack of a clear DESTINATION and a roadmap to get there. If you don’t have a roadmap to new patients for 2024, you’ll… • Feel scattered and behind by January • Miss out on growth opportunities • Fall behind your competitors • Your team is confused But there’s good news! As a Practice Promotions customer, you ALREADY have access to a proven Roadmap to New Patients. This roadmap is behind everything we do for you! When you follow this roadmap and set your goal, you… • Set a clear annual goal for your clinic • Your staff knows where you’re headed and can work together to achieve your goal • Hit your new patient targets
STEP 3: DECIDE ON KEY TACTICS, OR ACTIONS “Tactics” are just actions you’ll take to achieve your goals. It’s the actual turns, stops, and roads you take to get to your destination. For example, some of the key “tactics” in our 5-Step Roadmap to New Patients are… • Invest in Google Ads so you skyrocket to the top of Google • Email past patients & incentivize them to come back in for care • Invest in monthly direct mail newsletters that past patients CAN’T ignore • Send postcards to past patients to remind them to use their End-Of- Year Insurance Deductibles! When you LEARN our Roadmap to New Patients, set a specific goal, and tell your Account Manager, you’ll HIT your new patient targets in 2024. Then you’ll STOP missing opportunities and START growing your practice the way you should be. So set a goal. Then tell your Account Manager about your goal. They can tailor your marketing to help you HIT that goal!
• Improve your cash flow • Reach your clinic potential
• Your Practice Promotions team can tailor your marketing based on where YOU want to go! So get excited to learn the 5-Step Roadmap! The roadmap walks you through… • Goals – Your destination. Where you want to go.
READY TO RAMP UP YOUR PATIENT MARKETING FOR 2024? Download the Full PDF at PracticePromotions.Net/2024-Roadmap
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