OVERCOME
Holiday Cancellations with Marketing
Do holiday cancellations frustrate you every year?
This holiday season can be different. You don’t have to let Santa Claus and his insidious reindeer stop your practice growth. The #1 way to make sure your staff are busy this holiday season is to fill your staff’s pipeline with new and returning patients. That way, if someone cancels, someone new can fill their spot! Here are three practice marketing ideas to keep your staff busy this holiday season: 1 Send Holiday Emails To Past Patients Simply by getting your practice’s name in someone’s inbox, you make an impression and remind them of the great care they received at your clinic. Remember to use a subject line that teases at the content inside the email. Questions and light humor make your emails stand out!
3 Train Your Front Desk If you really want to overcome holiday cancellations, you need to train your front desk. Remember, marketing brings you leads and calls. But it’s your front desk that performs the “sales” function. They are the ones who “make the sale” and put a new patient on the calendar. So if your front desk isn’t trained...you’re in trouble. Cost: Scan the QR Code below to listen to an episode from the PT Marketing Power Hour, which will teach you how to train your front desk this holiday season!
Whatever you do, don’t let Santa win. Not this year. Not ever.
Cost: FREE!
2 Mail Holiday Newsletters Or Postcards You may think print marketing is dead...but it’s not! Up to 90% of direct mail gets opened, compared to only 20-30% of emails. Plus, the response rate for direct mail is up to nine times higher than that of email (Small BizGenius). You’re reading this, aren’t you? Cost: Varies based on list size. Visit our online store at PTMarketingStore.com to browse our holiday print products and request a quote!
FULL INTERVIEW WITH PT OWNER DEE BILLS
SCAN THE CODE to Listen to Neil’s interview with Dee Bills “Overcoming Holiday Cancellations,” Front Office Guru & Founder of Fix Your Front Desk
Made with FlippingBook Converter PDF to HTML5