FEES & PRICING
PUBLIC SECTOR
Average swim fee
Regional breakdown
As noted previously, the average pay per swim fee has risen above £5 for the first time – the UK average is now £5.22. Pools in England charge the highest average pay- and-play fee (£5.36 per swim) and have seen a higher increase since 2022 (+6.6%) than other regions of the UK: Wales (£4.84, +3.4%), Scotland (£4.85, +4.5%) and Northern Ireland (£4.06, +2.3%). Although all region have increased their pay-and-play swim fees since 2022, Northern Ireland remains 22% below UK average, while London – at £5.82 – is 11% above the UK average.
£5.09
East Midlands
£5.41
Eastern
£5.82
London
£4.80
North East
£5.01
North West
£4.06
Northern Ireland
£4.85
Scotland
£5.71
South East
£5.38
South West
£4.84
Wales
£5.21
West Midlands
£5.35
Yorkshire & Humber
NO DATA 2020 & 2021 DUE TO COVID-19
Average swim fee: 2010 - 23
£6
£5.22
£4.93
£5
£4.58
£4.38
£4.24
£4.11
£3.99
£3.88
£3.75
£4
£3.63
£3.38
£3.25
£3
£2
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2022
2023
63
STATE OF THE UK SWIMMING INDUSTRY REPORT 2023
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