TOP 10 POOL OPERATORS
PUBLIC SECTOR
AVERAGE FEE £5.67
CENTRES 550
POOLS 998
Between them, the top 10 public sector operators now manage 550 centres with pools. Numbers have remained stable, rising by just four centres (+0.7%) in the last 12 months. These 550 centres between them account for 998 (33%) of all public sector pools. The average pay-per-play fee across these top 10 operators is £5.67.
Centres with pool
Top 10 pool operators: Market share
Rank Operator
70%
136
1 GLL
67%
126
2 SLM (Everyone Active)
60%
68
3 Freedom Leisure
50%
62
4 Places Leisure
40%
47
5 Parkwood Leisure
33%
30%
40
6 Fusion Lifestyle
26
7 Serco Leisure
20%
16
8 High Life Highland
10%
15
9 Wiltshire Council
0%
14
10 Leeds City Council
Top 10
Rest of Market
■ GLL remains the UK’s leading public sector pool operator by number of centres with a swimming pool (136). See interview, page 58. ■ SLM (Everyone Active), with 126 centres, remains in second place. See interview, page 67. ■ Freedom Leisure completes the top three with 68 centres. Read our interview with the trust’s CEO and Commercial Director on pages 73–74. ■ Between them, these top three operators account for 20% of all public sector centres with pools in the UK. ■ The top 10 operators are the same as in 2022.
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STATE OF THE UK SWIMMING INDUSTRY REPORT 2023
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