Surf City Lawyers - March 2019

4 FACTORS THAT MIGHT BE AFFECTING YOUR BUSINESS’S GROWTH THIS SEASON

SPRING HAS SPRUNG

know where you should focus your energy. To aid your efforts, here are four factors to consider for strategic business growth. 1. Leadership Similar to nature’s processes during springtime, business growth begins far below the surface through good leadership. Your employees’ perception of you and your company’s mission is what determines their motivation to work hard. Take a step back to evaluate your leadership tactics and determine if they match your ideal business model. Often, replacing poor leaders with stronger ones makes all the difference in a company’s success. 2. Employee Training Business growth doesn’t happen in a vacuum. Just as leadership from your management team should be a major focus, your employees need a standard but solid foundation of knowledge in order to cultivate their own growth in the company. This spring, consider revamping your training

programs by moving to online platforms that customize learning paths for each new employee based on previous employees’ feedback. 3. Customer Loyalty While it is important to increase brand awareness and expand your customer base, it is essential to also increase sales potential with your existing customers. Look for opportunities to grow your profits with the customers you already have through add-on sales, customer loyalty programs, and referral business. 4. Social Responsibility When you adopt policies of social responsibility, you affect your community — and therefore your customers — in a positive way. Take the month of March, for example, which is National Multiple Sclerosis (MS) Awareness Month. You can get your business involved in various organizations geared toward raising awareness. Through sponsoring events and donating money, you can increase your client base while simultaneously helping others.

Spring is here, and watching flowers sneak up through the soil in your front yard may remind you to consider growth of a different kind — the growth of your business. Regardless of whether you soared over your revenue goals the previous quarter or you took these last few months to recover from failed marketing efforts and missed opportunities, spring provides a great opportunity for overall growth. Still, it’s hard to

In Honor of National Women’s History Month THE RISE OF WOMEN

March marks National Women’s History Month, an observance that started in 1981 when Congress requested that then-President Ronald Reagan designate a set time to celebrate the great innovations cultivated by women. While the observance began as a week-long celebration, it eventually grew to span the entire month of March — a fitting decision, considering the phenomenal inventions created by women throughout the years. Past developments include Marie Curie’s discoveries of radioactivity, polonium, and radium, Ann Tsukamoto’s complex isolation of the stem cell for cancer research, and Shirley Jackson’s breakthrough explorations on subatomic particles for telecommunication, among millions of others. Just as the brilliant women of the past refused to let well-ingrained gender inequalities prevent them from laying the groundwork for the development of some of the world’s best technological creations, modern women have plowed through archaic expectations of what they should or should not do. Statistics in the educational and political spheres are staggering. Where men once went to college in proportions far higher than women — 58 percent to 42 percent as recently as the 1970s — the ratio has now almost

exactly reversed. As of 2017, women comprise more than 56 percent of students on campuses nationwide, according to the U.S. Department of Education. And the trend shows no sign of abating. Paralleling the rise of women in education is the rise of women in the political sphere. The 116th Congress, which convened in January this year, revealed that women now make up nearly a quarter of its voting membership. With a record high of 102 women in the House of Representatives and 25 in the Senate, this year’s elections marked the highest percentage of women in Congress in U.S. history. While modern women certainly have a leg up on the women of the past in regard to patriarchal pushback against their educational and political pursuits, they still face some roadblocks. In our own experience at Surf City Lawyers, we’ve found that knowing your legal rights gives you a huge head start on the path of your choice. Want our help? Give us a call.

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