Do you want to build a more PROFITABLE practice? To hit your patient targets in 2024, you need a roadmap. Without a new patient roadmap, you…
Practice Marketing NEWSLETTER • NOVEMBER 2023
TO NEW PATIENTS
NEWSLETTER Practice Marketing
NOVEMBER 2023
TO NEW PATIENTS
HOW will you achieve your practice goal in 2024?
• Strategy – How you get to your destination. You want to take the highway? Invest in a race car? Take only toll-free roads? You choose. • Tactics – The actual turns, stops, and roads you take to get there. STEP 1: SET YOUR GOAL, OR DESTINATION A goal is your destination, or the place you want to get to. They are also specific and measurable. Here are some example goals… • Increase my new patients by 50% by the end of 2024. • Get 5 past patients back on the schedule every month in 2024. • Increase patient volume so I can hire another therapist by June 2024. What is YOUR #1 clinic goal for 2024? STEP 2: SET YOUR STRATEGY, OR AREA OF FOCUS A “strategy” is just an area to focus on. It’s “how” you get to your destination. In 2024, what area of your business will you focus on to achieve your new patient goal? Flip ahead and look at our 5-step roadmap for ideas. Example) Increase your online presence would be a good strategy if you want more NEW patients.
Do you want to build a more PROFITABLE practice? To hit your patient targets in 2024, you need a roadmap. Without a new patient roadmap, you… • Feel scattered and behind by January • Miss out on growth opportunities • Your team is confused and pulls in competing directions • Fall behind your competitors But with the RIGHT Roadmap to New Patients , you… • Offer a clear annual goal for your clinic • Your team knows where you’re headed + can work together to achieve your goal • Hit your new patient targets • Improve your cash flow • Reach your clinic potential Practice Promotions has developed a proven, effective 5-Step Roadmap to New Patients that has helped 1400+ clinic locations 2x their new patients! This roadmap walks you through… • Goals – Your destination. Where you want to go.
STEP 3: DECIDE ON KEY TACTICS, OR ACTIONS “Tactics” are just actions you’ll take to achieve your goals. It’s the actual turns, stops, and roads you take to get to your destination. For example, some of the key “tactics” in our 5-Step Roadmap to New Patients are… • Invest in “Search Engine Optimization” services to increase your Google rank • Write keyword-rich blogs so you rank on the Top 3 of Google • Invest in Google Ads so you skyrocket to the top of Google • Make sure your local listings are updated At Practice Promotions, we help practice owners hit their new patient targets with powerful marketing services. We’ve got a 5-step map to growth that has worked for hundreds of practice owners like you. Request a Practice Marketing Sample Kit today to get the FULL Roadmap and see how our services help you STOP losing patients.
WANT EXAMPLES OF CLINICS USING THIS EXACT STRATEGY? Visit Our Website At PracticePromotions.Net/Kit To Claim Your Practice Marketing Sample Kit!
BUILD A MASSIVE ONLINE PRESENCE FIRST, create a broad online presence so you can be easily found. Complete your Google Business profile and set up your practice website with good SEO practices and blogging.
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MAXIMIZE ONLINE DISCOVERY
NEXT use paid ads to supercharge the amount of people finding you with paid ads and increase how many local listings you appear on with Local SEO.
BUILD TRUST
ONCE people find you, connect with their problem then build trust in your expertise with testimonials from patients like them. Excite and educate them while removing doubt or fear to encourage appointments.
CONVERT PATIENTS
THEN people are ready, call them to action! Use clear language like “book appointment” and give them the option to call or use a form. Ensure you know where calls and leads come from so you can invest wisely.
TO NEW PATIENTS
LEVERAGE PATIENT REACTIVATIONS + REFERRALS
Do you need new patients NOW? Do you want more freedom + profit in your practice? Then you need our proven 5-Step Map to New Patients. This map has helped 1400+ clinics in North America increase their new patients and crush their competitors. At Practice Promotions, we follow this map EXACTLY to help our customers 2x their new patients. They go from 0 to hero—and so can you.
DEVELOP loyalty with patients during and after care. Ensure a stellar clinic experience and stay top-of-mind consistently after care. Request reviews from patients happy with their care. FINALLY, use newsletters, email campaigns, and other tools to encourage past patients to refer others and return for future care.
Order the Full Map to New Patients!
PracticePromotions.Net/Kit
PT Clinic Sees a 25 % Surge in New Patients after Adding Google Ads
I had a wonderful experience with Anna and Practice Promotions setting up my website. The process was very well laid out and easy to work with. Anna was very receptive to my requests and helping my vision come to life. We were able to get to my site live a few weeks earlier than planned!
MONTHLY PATIENT VISITS
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ADAM L. , Owner
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Located in California, Focus Physical Therapy faced the challenge of optimizing their staff schedules to maximize patient engagement. Upon discovering the potential of Google Ads, they decided to take their marketing strategy to the next level by upgrading to the Pro Marketing System. The results were remarkable. Within just one month, the clinic experienced a substantial 25% increase in new patient enrollments, while patient visits surged by an impressive 20%. Moreover, the clinic received a whopping 80 calls from both new and existing patients, underscoring the remarkable success of their enhanced marketing approach! Single location clinic sees incredible results after upgrading their marketing with Google Ads!
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MONTHLY NEW PATIENTS
50
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PracticePromotions.Net/Kit
WANT THESE RESULTS FOR YOUR CLINIC? SCHEDULE YOUR FREE DEMO!
OVERCOME
Holiday Cancellations with Marketing
Do holiday cancellations frustrate you every year?
This holiday season can be different. You don’t have to let Santa Claus and his insidious reindeer stop your practice growth. The #1 way to make sure your staff are busy this holiday season is to fill your staff’s pipeline with new and returning patients. That way, if someone cancels, someone new can fill their spot! Here are three practice marketing ideas to keep your staff busy this holiday season: 1 Send Holiday Emails To Past Patients Simply by getting your practice’s name in someone’s inbox, you make an impression and remind them of the great care they received at your clinic. Remember to use a subject line that teases at the content inside the email. Questions and light humor make your emails stand out!
3 Invest In A New Website + Strategy If you really want to overcome holiday cancellations, you need a PT marketing strategy. You may even need a new staff member website to attract new patients online! Visit our website at PracticePromotions.Net to get even more practice marketing ideas OR schedule a free demo. If you act now, you can get your new practice website live by Christmas. What would happen if your clinic website was pulling in 10+ new patients every month, on autopilot? Would that help your clinic?
Cost: Visit PracticePromotions.Net/Plans to learn more.
Whatever you do, don’t let Santa win. Not this year. Not ever.
Cost: FREE!
2 Mail Holiday Newsletters Or Postcards You may think print marketing is dead...but it’s not! Up to 90% of direct mail gets opened, compared to only 20-30% of emails. Plus, the response rate for direct mail is up to nine times higher than that of email (Small BizGenius). You’re reading this, aren’t you? Cost: Varies based on list size. Visit our online store at PTMarketingStore.com to browse our holiday print products and request a quote!
Claim Your FREE Practice Marketing Sample Kit!
PracticePromotions.Net/Kit
CLINIC BOSS SUMMIT 2024
JAN. 26-27, 2024 • ORLANDO, FL
Grow Your Cash Flow + Staffing Without the Burnout
300+ ATTENDEES • 13+ SESSIONS • 16+ SPEAKERS
The last couple of years have turned our industry upside down, with changes including inflation, labour shortages, staff retention, declining reimbursements, and direct to patient marketing from allied health competitors. But you don’t have to face these challenges alone. Welcome to the Clinic Boss Summit. Learn what’s working right now from the top multi-million dollar clinic owners in the world on direct to patient marketing, growing your cashflow and solving your staffing shortage. Join Rick Lau, Neil Trickett, and the world’s top clinic owners at the Clinic Boss Summit in growing your cashflow and staffing without the burnout.
RICK LAU CEO of Clinic Accelerator
NEIL TRICKETT CEO of Practice Promotions
The 3 Breakthroughs You Will Experience
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STAFFING BREAKTHROUGH Achieve a staffing breakthrough by learning how to build a high-performing team that can grow your clinic without you. Get practical tips from successful multi-million dollar clinic owners who have built and grown teams ranging from 10 to 1400 employees. CASHFLOW BREAKTHROUGH Get a cashflow breakthrough by growing into new allied health services and programs that can add a new million-dollar revenue stream without the burnout. Say goodbye to transactional thinking and hello to long-term growth. 2
EXIT MINDSET BREAKTHROUGH Learn from industry experts about what they look for in clinics they want to buy at the highest possible exit multiples. Increase your cashflow today while also increasing the value of your clinic to secure your future retirement. Get a clear understanding of the exit process, and learn how to maximize your business’s value so you can sell at the best price. BONUS: STRATEGIC PLANNING SESSION Get a 12 Month Roadmap From Our Annual Strategic Planning Session. Unlike most conferences, where you may leave over- whelmed and unable to implement what you’ve learned. This live session, facilitated by our coaches in a roundtable format, will give you a clear action plan for the next 12 months and specific goals to work on for the year without overwhelming your team.
REGISTER TODAY BEFORE WE SELL OUT AGAIN! OUR LAST EVENT HAD OVER 300 CLINIC OWNERS AND SOLD OUT IN JUST A FEW WEEKS! Scan The QR Code or Reserve Your Ticket at ClinicAccelerator.com/clinic-boss-summit
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