INDUSTRY VIEWS
LEISURE DB
REIMAGINING BOUTIQUE FITNESS HOW A SHIFT TOWARDS HEALTH-SEEKERS UNLOCKS ITS FULL POTENTIAL Across London’s many high streets, boutique studios are not just vying for the limelight – they’re challenging traditional notions of health and fitness. And while countless enthusiasts still clamour to sculpt their perfect physique, an equally significant segment is looking to boutiques for a more profound, preventative reason: their overall wellbeing. Amid the plethora of training methods available, Electrical Muscle Stimulation (EMS) emerges as a uniquely suitable solution for these individuals. Unlike traditional training methods that sometimes place undue stress on the joints and ligaments, EMS offers an impact-free, whole-body training approach that can be tailored to individual needs and training goals. Supervised by a professional, clients experience a comprehensive workout that taps into the deep muscle layers often underutilised in conventional exercise. EMS shines particularly bright in its capacity to alleviate and prevent chronic conditions like back pain, a common bane of today’s sedentary urban lifestyles. Age-related muscle loss, another quiet thief of vitality, is also kept at bay with regular EMS sessions. Considering the costs of these issues – both in terms of healthcare expenses and quality of life – it’s a no-brainer that prevention is not only better than cure, but often cheaper. Another compelling EMS narrative is its commitment to time-efficiency. In an era where time is at a premium, EMS delivers an incredibly potent punch. With just 20 minutes a week, clients can maintain a consistent, empowering exercise routine that enhances vitality and sustains wellbeing. For Londoners perpetually juggling between professional commitments and personal endeavours, such efficiency in achieving effective results is nothing short of a miracle. From its roots in Germany, we’re already seeing EMS make its mark on the UK fitness landscape. Feel Electric is thriving with 10 locations; global player Iron Body Fit, with its 200 studios, is now eyeing London; German titan Körperformen, with 300+ locations, is planting its flag in Nottingham; and home-grown champions Surge and Vive Fitness are charting their own expansion tales. But EMS doesn’t have to be a standalone concept: miha bodytec is the compact powerhouse that fits seamlessly into any fitness or health establishment. It is the perfect extension of a boutique studio offering, requiring just 1.5 sq m of floorspace per participant to deliver a premium, personalised experience that services customer needs and diversifies revenue streams. Our message to every boutique fitness provider pondering an upgrade to their offering is this: prevention is the heartbeat of holistic health, and EMS is the high- touch, customer-centric way to integrate it into your studio. Electrify your retention rates and ROI by harnessing the might of miha bodytec in your boutique space. As you pave the way for a fitness future where technology and personalised care coalesce, the investments you make in the holistic health of your clients will reverberate back, amplifying the profitability and sustainability of your business.
Prevention is the heartbeat of holistic health, and EMS is the high-touch, customer-centric way to integrate it into your studio.
PHIL HORTON Country Director UK, miha bodytec
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LONDON BOUTIQUE STUDIO REPORT 2023
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