INDUSTRY VIEWS
LEISURE DB
BREATHE EASY THE VITAL IMPORTANCE OF AIR QUALITY IN A BOUTIQUE STUDIO
When it comes to building management, every aspect – however small or invisible it might seem – has the power to contribute to a healthier, more efficient environment, in turn positively influencing the customer experience. Many of my projects have been substantial in scale, but I want to emphasise that even modest changes can have a significant impact. In boutique group exercise studios, this holds particularly true when it comes to indoor air quality. When you step into a boutique studio, you expect to step into an environment that actively promotes your health and wellbeing. And where better to start than with breathing clean, fresh air? Invisible yet hugely important, the quality of the air you breathe while exercising is directly linked to how comfortable you are, how well you perform and how good you feel during your workout. Of course, since COVID, consumers are extra-attentive to air quality. Promoting your efforts in this area will resonate more strongly with people now than ever before. It shows you’re invested in customers’ comfort and wellbeing beyond the workout. It shows you’re focused on every detail of delivering a premium, health- enhancing experience. It shows you care. And with clients choosing boutique studios not just for the workouts, but for the experiences and the environments, it’s certainly worth exploring every opportunity to set yours apart. Beyond the health aspect, consider the energy efficiency angle. Maintaining good air quality can also make your studio more energy-efficient: when your heating and cooling systems don’t have to work so hard to compensate for poor ventilation or air quality, you not only help the environment, you also keep your budget in check. So, what can you do to enhance indoor air quality in your boutique studio(s) without undertaking a massive overhaul? Here are some straightforward steps. Use indoor air quality sensors: Keeping tabs on things like temperature, humidity and air contaminants, these are a practical way to monitor and maintain a healthy environment. Ensure proper ventilation: It’s an obvious one, but make sure your studio is well- ventilated. This can be as simple as keeping windows open where possible, or using an efficient ventilation system. Maintain cleanliness: Regularly clean and maintain your studio space to avoid the build-up of dust, pollen and other particles. Think long-term: Consider implementing technologies and systems that not only improve air quality but also reduce long-term energy costs. Even this needn’t be an upheaval: it can be as simple as adding timers or using apps to control your aircon. If you’d like to discuss the many possibilities, feel free to reach out to us. It’s heartening to see that some of my premium fitness clients are already leading the way, showing their commitment to clients’ health, comfort and satisfaction by prioritising indoor air quality. And the returns are there: when customers know they can breathe easy, they are more likely to come back, recommend your studio to others and give you top ratings.
When customers know they can breathe easy, they are more likely to return, recommend your studio and give you top ratings. MUKESH AGGARWAL Director, EWA Controls
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LONDON BOUTIQUE STUDIO REPORT 2023
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