DEFINITIONS
LEISURE DB
Following on from the deliberations and decisions we’ve already outlined, the definitions for our London Boutique Studio Report 2023 are as follows:
BOUTIQUE STUDIOS
All permanent, standalone group exercise studios that fit the below criteria, typically: › Premium price tag (usually monthly membership of £100+ and/or 10-class packages priced at £120+) › No long-term commitment › 20+ classes a week
› Minimum eight-person capacity in every class › Boutique quality experience, product and service
BOUTIQUE STUDIO TYPES
Cardio: Primary offering at the studio is cardio-based classes, e.g. group cycling, circuits, functional fitness, boxing. Mind & Body: Primary offering at the studio is mind-body classes, e.g. yoga, barre, mat pilates, reformer pilates. CrossFit: All CrossFit-affiliated studios.
TOP OPERATORS
Boutique studios belonging to the leading operators, as ranked by number of locations.
INDEPENDENTS
Single-site boutique studios – not part of a larger brand or group of studios.
MULTI-SITE OPERATORS
Branded groups of studios or an owner that operates more than one studio.
OPENINGS & CLOSURES
Openings: New boutique studios. Closures: Closed boutique studios. If a studio is taken over by another operator, this is not counted as a closure or a new opening.
UNLIMITED MONTHLY MEMBERSHIP
Monthly membership fee to take part in an unlimited number of classes each month (or 30 classes each month), on the non-contract option if this is available, or the rolling monthly membership fee in the absence of a non-contract option.
CLASS PACK
One-off upfront fee to purchase a block of classes – e.g. five-, 10-, 20- or 30-class packs.
19
LONDON BOUTIQUE STUDIO REPORT 2023
Made with FlippingBook flipbook maker