Leisure DB London Boutique Studio Report 2023

LONDON SNAPSHOT

TOTAL MARKET

MOSAIC GROUP A

Affluent Mosaic Group A is also one of the key target markets for boutiques’ high-end products and experiences.

MOSAIC GROUP A A City Prosperity

High status city dwellers living in central locations and pursuing careers with high rewards.

Who we are

Age

Household income

26-35

£100k-£149,999

139 | 26.8%

420 | 14.2%

Household composition

Number of children

Homesharers + others

No children

Key Features ■ Urban areas ■ High value flats ■ High income ■ Cosmopolitan lifestyles

206 | 21.5%

114 | 79.2%

Tenure

Residency type

Rented

Flat

■ High-tech homes ■ Uber passengers

200 | 36%

265 | 61.3%

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LONDON BOUTIQUE STUDIO REPORT 2023

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