STUDIO OPENINGS
TOTAL MARKET
Number of new openings: Cardio studios
50
46
40
37
30
25
20
14
14
14
14
14
13
9
10
3
3
1
1
0
Pre 2011 2011
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
2022 2023
Number of new openings: Mind & Body studios
30
20
17
16
15
14
14
13
10
10
10
9
10
8
7
7
5
0
Pre 2011 2011
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
2022 2023
Number of new openings: CrossFit studios
30
20
9
10
8
8
7
7
7
6
6
5
5
4
4
2
2
0
Pre 2011 2011
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
2022 2023
reformer pilates, with a number of different variants appearing on the market. Even here, I’m not seeing many brand new sites opening yet... existing boutiques are either converting to reformer pilates or adding it to their class portfolio.”
Looking specifically at the Mind & Body category, we might reasonably have expected a higher number of new openings given the current boom in reformer pilates. However, in her interview on page 40, Frame’s Joan Murphy makes an interesting observation: “The hot trend now is unquestionably
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LONDON BOUTIQUE STUDIO REPORT 2023
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