STUDIOS PER LOCATION
TOTAL MARKET
Across London’s 324 boutique sites, there are 451 individual studios: just over a quarter of boutique sites (26%) have more than one studio.
Number of studios per boutique location
Studios per site
Overall
Cardio
Mind & Body
CrossFit
70%
1
74%
71%
89%
17%
17%
2
22%
8%
6%
8%
6%
3%
3
2%
4%
4
0%
0%
5
1%
1%
1%
0%
The average capacity per individual studio is 25 participants. Cardio studios tend to have a slightly higher studio capacity (28) than Mind & Body studios (23), but both cater for more people than CrossFit, which has an average of 15 people per studio space.
Among the leading brands, some typically have just one studio. These include Barrecore (see UFB interview, page 66), F45, Heartcore, Hotpod Yoga and Ten Health & Fitness (see page 45). Leading brands that typically have multiple studios per site include 1Rebel, Frame (see page 40), Psycle (page 75) and triyoga (see UFB interview, page 66).
Average capacity per individual studio
30
28
25
25
23
20
15
15
10
5
0
Overall
Cardio
Mind & Body
CrossFit
44
LONDON BOUTIQUE STUDIO REPORT 2023
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