OPERATOR PERSPECTIVE
TEN HEALTH & FITNESS
Boutique sector growth will be subdued, but operators should be confident in the value they bring and consistent in their offerings, says Ten founder & CEO Joanne Mathews
How has London’s boutique scene changed? London has changed, with Tuesday to Thursday office working, ongoing rail strikes, price and wage inflation and so on. We’ve felt the impact of that among our team primarily; consumer demand has been fairly consistent. There’s more competition now, but Ten is the original dynamic reformer pilates brand and people continue to trust and choose us. It’s much harder from a staffing perspective. Our team has always been full-time employed, not freelance, with deep expertise that we continually invest in. Now all of
a sudden, with life shifted towards the home – and rail strikes making transport into central London unreliable – team members have left Ten to work at studios local to where they live, taking their experience and knowledge with them. So, we’ve been on a major recruitment and upskilling drive, and that’s been challenging as there simply aren’t enough people in central London to fill all the jobs that need filling – the double impact of Brexit and the ‘new normal’ work-life balance. It makes it very hard to have a stable business.
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LONDON BOUTIQUE STUDIO REPORT 2023
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