CLASSES & TIMETABLES
TOTAL MARKET
Of this 18,318-class weekly total, Cardio studios account for 9,696 classes, Mind & Body studios 5,517, and CrossFit studios 3,105.
Between them, London’s 324 boutique studios run 18,318 classes each week – up from 15,806 across 276 studios in 2018. Per-studio class numbers have changed very little in the past five years.
Boutique classes by day of the week – London
3500
2018
2023
3096
3058
3057
3021
3000
2680
2656
2629
2597
2579
2500
2287
2000
1863
1634
1594
1500
1373
1000
500
0
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
the likelihood is that this will be different again a year from now. ‘Post-COVID’ is a constantly evolving state. “We still believe in delivering as full a schedule as possible across all studios, ensuring the options are there to work out at a time that’s convenient to you; for every site, there are still people who need each timetable slot. So, we haven’t reduced our schedules. We’ve taken risks and set ourselves up with growth opportunities.”
Interestingly, in spite of new hybrid working patterns centred around Tuesday–Thursday office days, we can see similar patterns in 2023 class provision compared to the pre-pandemic, pre-hybrid working world of 2018. Certainly Barry’s isn’t viewing things “in black and white terms of pre- and post-pandemic”, says CEO Sandy Macaskill in his interview on page 51. “People are back in offices three days a week and
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LONDON BOUTIQUE STUDIO REPORT 2023
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