STUDIO NUMBERS
MULTI-SITE BRANDS
The table below shows a ranking of the top boutique studio brands by total number of London locations, listing all brands with at least three sites. We have detailed each UFB brand separately – Boom Cycle, triyoga, Barrecore and KOBOX – as although behind the scenes they have been consolidated for economies of scale, from a customer-facing perspective each of the four boutique brands remains distinct (see UFB interview, page 66). Please also note that, although Ten Health & Fitness operates 11 sites in total, only 10 offer group exercise; the 11th, in Tottenham Court Road, offers private
sessions only. For the purposes of this report, we therefore count 10 sites. For reference and to add context to the figures in this report, we have also provided the classifications – Cardio, Mind & Body, CrossFit – we have allocated to each brand, once again acknowledging that these are broad categories that in some cases do not wholly reflect the wide range of class formats being offered. BLOK is a great example, as co-founder Ed Stanbury explains on page 58. For further explanation of our classifications, please refer to our methodology on page 87.
Closed since 2018
2023 studios
2018 studios
Report classification
Opened since 2018
Brand
Difference
40 11 10
+19
F45
21
26
7 1 1 1 0 0 3 3
Cardio Cardio
+6 +1 +2 +4 +3
1Rebel
5 9 8 4 4 9 7 3 2 4 4 4 5 2 2 6 1 3 4 0 0 0 0 3 1 3
7 2 3 4 3 1 1 3 3 1 3 1 0 1 1 1 2 1 0 3 3 3 3 1 2 1
Barrecore
Mind & Body Mind & Body Mind & Body
10*
Ten Health & Fitness
8 7 7 5 5 5 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3
Hotpod Yoga
Barry's
Cardio
-2 -2
Heartcore
Mind & Body
Frame Psycle
Cardio Cardio Cardio Cardio Cardio Cardio
+2 +3
1
The Foundry Boom Cycle Digme Fitness Orangetheory
0 1 3 1 2 0 0 4 0
0 0 0
-1
triyoga 3Tribes
Mind & Body Mind & Body
+1 +1 -3 +2
BLOK
Cardio
Fierce Grace Gymnasium
Mind & Body
CrossFit
0
KOBOX
1 1
Cardio Cardio Cardio
-1
Manor
+3 +3 +3 +3
Milo and the Bull
0 0 0 0
Pilates Circuit
Mind & Body
Rumble
Cardio Cardio
Shredquarters
0
Tempo 301
1
Mind & Body
+2
Tribe London
0
CrossFit
0
Yogahaven
1
Mind & Body
*11th Ten Health & Fitness studio offers private sessions only.
63
LONDON BOUTIQUE STUDIO REPORT 2023
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