OPERATOR PERSPECTIVE
UNITED FITNESS BRANDS
Franchising is very much part of UFB’s growth strategy, and selling memberships key to sustainability, say COO Richard Smith and CMO Steph Davies
What’s new in London’s boutique market? It’s a confused and saturated market, not helped by big boxes coming in and calling themselves boutiques. Boutique has become a buzzword and it’s led to a lack of clarity around its definition. A useful parallel is craft beer, which is all about small independent brewers – yet Brewdog, which certainly isn’t small, positions itself as a brewer of craft beer. As a sector, we need to define what boutique is now. Our view: boutiques are focused and premium, not just in price point but also in product and presentation. For example, charging high prices for a spit and sawdust product doesn’t make you a boutique.
66
LONDON BOUTIQUE STUDIO REPORT 2023
Made with FlippingBook flipbook maker