PRICING
MULTI-SITE BRANDS
brands separately – Boom Cycle, triyoga, Barrecore and KOBOX – as customers can choose to sign up to just one of these brands. However, there’s also an option to access all UFB brands and studios through a Studio Pass membership, priced at £280 a month. For our interview with UFB’s Richard Smith and Steph Davies, turn to page 66.
Given many boutiques’ current shift in focus towards membership sales over class packs, we thought it would be interesting to explore prices by brand – and as the graph below shows, there are quite significant differences when it comes to unlimited monthly membership fees. Please note that once again, we have listed UFB’s four
Unlimited monthly memberships – average fees by brand
£400
£355
£350
£300
£240 £240
£250
£225
£220 £220
£212
£200 £196.67
£200
£180 £180
£175
£161.50
£150
£139
£130 £125.67
£125 £121.50
£115.33 £112.50
£106.33
£100
£50
£0
Please note: Heartcore, Psycle, Tempo 301, Ten Health & Fitness, The Foundry and Tribe London either do not offer an unlimited membership option or do not display it on their websites.
Ten Health & Fitness does not list an unlimited monthly membership option, while Barrecore fees are down -15.4%. Nevertheless, Barrecore still charges the fifth highest average unlimited monthly membership fee.
Looking specifically at the top five brands by number of locations – and comparing average unlimited monthly membership fees in 2023 with 2018 prices – F45 fees are up +1.3%, 1Rebel fees are up +4.8% and Hotpod Yoga is up +12.5%.
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LONDON BOUTIQUE STUDIO REPORT 2023
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