Leisure DB London Boutique Studio Report 2023

MEMBER MANAGEMENT SYSTEMS

MARKET TRENDS

The graph below shows the different membership management systems being used by 10 or more boutique studios. What’s immediately obvious is MindBody’s dominance in this market, used by over a third (111) of all London studios.

Member management systems: Number of boutiques using each system

120

111

100

80

60

40

31

26

24

19

19

20

11

10

0

MindBody

Xplor

CodexFit

WodBoard

Momence

TeamUp

Bsport

Wodify

If we analyse the data by studio classification, we find that: ■ Three membership management system providers serve 70% of all boutique Cardio studios: MindBody (44% of studios), Xplor (18%) and CodexFit (8%). ■ Three membership management system providers serve 69% of all boutique Mind & Body

studios: MindBody (39% of studios), Momence (16%) and CodexFit (14%). ■ Three totally different membership management system providers serve 80% of all CrossFit studios: WodBoard (37% of studios), TeamUp (27%) and Wodify (16%).

Number of boutiques using each member management system, by studio type

75

Cardio

Mind & Body

CrossFit

70

50

40

29

25

23

17

16

14

12

10

6

5

2

2

2

1

1

1

0

0

0

0

0

0

0

0

MindBody

Xplor

CodexFit

WodBoard

Momence

TeamUp

Bsport

Wodify

80

LONDON BOUTIQUE STUDIO REPORT 2023

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