OPERATOR PERSPECTIVE
BODY FIT TRAINING (BFT)
One of 10 boutique brands in the Xponential Fitness franchise portfolio, BFT is just starting to make moves into the London market, says founder Cameron Falloon
Tell us about BFT and Xponential. Founded in Australia, BFT is a strength training franchise with 268 locations open across five countries – the majority in Australia, New Zealand and Singapore – and almost 650 sold globally. We’ve been part of global franchise group Xponential Fitness since October 2021, coming onboard when we had 121 sites open and 278 sold. Our relationship with Xponential is a unique one with regards to our revenue sharing. We work closely with its team, reporting our numbers to them and benefiting
greatly from their advice and support in consolidating existing markets, as well as market intelligence for new growth regions. However, BFT was the biggest business Xponential had partnered with to date, with a lot of IP considerations and existing teams in local markets. We therefore sold the IP to Xponential Fitness and it owns and runs the brand in North America; we have retained these rights elsewhere, effectively as the master franchisee for the rest of the world. We work collaboratively, but ultimately we are responsible for growth outside of North America.
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LONDON BOUTIQUE STUDIO REPORT 2023
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