MARKETING FOR MODERN CUSTOMERS AND MARKETS When most companies look at innovation and growth, the first thing they think about is how to develop new products and services. But the most powerful way to think about innovation and growth is to focus on customers first. Marketing for Modern Customers and Markets looks at both the economic and psychological aspects of marketing to deliver shareholder value through a strong grasp of customer behavior and how we can manage and influence them through strategic marketing in both local and global context.
DATES Premium: Tuesdays at 6pm ET Starting the week of May 7, 2018 On-Demand: October 1st
POST-PROGRAM BENEFITS Upon completion of this program, you will: • Have a thorough understanding of the big picture of marketing and the associated topics of customer satisfaction, loyalty, and profitability. • Master the application of the triad of customer behavior: attention, memory, and appreciation, analyzing behavioral drivers of innovation and the challenges of changing. • Have a firm grasp of positioning, branding and pricing and their effects on marketing campaign success. • Design effective advertising campaigns. • Earn a digital certificate and badge from UNC Kenan-Flagler Business School.
FEES $950–3,250 Discounted pricing is available for organizations who wish to send multiple participants. WHO SHOULD ATTEND Marketing for Modern Customers and Markets is designed to power the transition from a func- tional manager to a general manager through an understanding of the role of marketing in effective strategy and building the capabilities to design and implement strategic marketing initiatives. TWO WAYS TO LEARN On-Demand: Fully Independent for flexibility Premium: Blend of live virtual class and on-demand coursework to maximize impact. CUSTOMIZATION Partner with FortuneIUNC to develop a customized version of this or any course to meet your organiza- tion’s unique needs.
KENAN-FLAGLER BUSINESS SCHOOL FACULTY
Sridhar Balasubramanian | Professor of Marketing, Roy and Alice H. Richards Bicentennial Distinguished Scholar and Senior Associate Dean of MBA Programs
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