Bridge Firm Recovery August 2018

Cover story, continued ...

HAVE A PICNIC

Give your kids a last hurrah before they head back into the classroom. Don’t let this August slip through your fingers!

under a hot sun. Also, make sure your family has applied enough sunscreen and that everyone has sunglasses to keep the sun out of their eyes.

Going on a picnic is an excellent activity for the whole family. Not only does it give you quality time with the kids, but they can engage in the activity from start to finish. While preparing for the picnic, ask the kids what they would like, and create a list of food that everyone suggests. Take the kids to the grocery store and let them help you pick out the items on the list. Teach them what to look for in ripe fruits and fresh vegetables. While packing for the picnic, let the kids wash the vegetables and fruits and help put smaller foods into zip-close bags or containers. Traditional sandwiches and juices can be on the list, but it’s more fun to include an assortment of foods. Create your own unique trail mix — combine everyone’s favorite dried fruits, salted nuts, and other small snacks. You can also make a homemade fruit salad by combining bite-sized fruits.

GO CAMPING IN YOUR BACKYARD

Preparing for a camping trip can be stressful and even expensive. Backyard camping can be a fantastic alternative for the family. Not only can you enjoy the pleasures of a campfire, cooked food off the grill, and s’mores, but you are also just feet away from a fully functioning bathroom and refrigerator. This activity can be a family bonding event and a chance to let the kids learn a few important values. Work together to set up the tent, and while starting the fire, take the opportunity to teach your children about fire safety. Play games in the backyard, tell a few campfire stories, and let your kids come up with a few tales of their own. After the sun sets, take some time to stargaze. Encourage your kids to see if they can spot constellations and point out the ones you know to them.

When you get there, find a shaded place to set up your picnic — no one wants to sit

When Life Gives You Lemons ... 4 Business Lessons From Young Entrepreneurs

Lemonade stands are rumored to have originated with New York journalist Edward Bok, who, as a kid growing up in Brooklyn, sold ice water on hot summer days to thirsty passersby. When other water salespeople tried to move in on Bok’s profit, he got creative by adding lemon juice and eventually sugar to the mix. The result of this innovation? Sales soared.

says, “I advertised through Facebook and word of mouth. I created my own business page. I shared it with friends, family, and the community. ArkLaTex Horse Rescue advertised my stand, and I posted advertisements to many local Facebook groups as well.” BUILD YOUR BUSINESS AROUND YOUR VALUES. Have you heard of anyone starting a million- dollar lemonade stand? There’s one person who has, and her name is Alex. She was diagnosed with cancer as a young girl, and her determined spirit motivated her to fight back. She started a lemonade stand to raise money for other kids with cancer. The message of the stand with a purpose spread, and Alex raised $2,000 in a single day. Sadly, Alex passed away when she was 8, but her legacy continues to thrive through her family, who turned Alex’s Lemonade Stand into a foundation. It’s raised over $127 million for cancer research.

Lemonade stands continue to be a popular summer pastime for burgeoning entrepreneurs, and there are a few things we can learn from these humble business endeavors.

BE ADAPTABLE. Warren Buffet has had business on the brain since birth. During his childhood, when he noticed that a friend’s house got more foot traffic than his did, the future tycoon moved his lemonade stand to the prime realty. Buffett obviously benefited from this innovation; the jury is still out on his friend.

of the stand was frequented by many French- speaking Canadian customers, and since the friend was born in Montreal and spoke French, the girls greeted each customer in English and French. More conversation makes more sales. ASK FOR REFERRALS. Megan, kid entrepreneur and owner of “Dr. Megan’s Mad Mango Lemonade” in Louisiana, knows a thing or two about the value of word-of-mouth marketing. Megan makes sure customers have an easy time spreading the word about the refreshing lemonade. In her second summer running the stand, Megan

GO ABOVE AND BEYOND FOR YOUR CUSTOMERS.

When Ann Handley’s daughter and her friend opened up a lemonade stand, they found a way to connect with their demographic. The location

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