Wholesale Distribution Industry & CX Value Stories

This flipbook highlights success stories of companies in the Wholesale Distribution industry. Gain a deeper understanding of the experience, financial and operational advantages that result From implementing SAP end-to-end Solutions to support your transformation to an intelligent enterprise.

SAP Customer Experience Value Stories

For the Wholesale Distribution Industry

Customer Experience

Differentiate yourself with new services and deliver anything, anywhere, at any time with our wholesale distribution software.

This flipbook highlights success stories of companies in the Wholesale Distribution industry. Gain a deeper understanding of the experience, financial and operational advantages that result Fromimplementing SAP end-to-end Solutions to support your transformation to an intelligent enterprise . eBook questions? Email laryssa.fonzo@sap.com

Wholesale Distribution and SAP Customer Experience

Wholesale Distribution

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Today, Wholesale Distributors are under intense pressure to adapt to a fast-changing industry. They’re turning to new technologies to transform, protect profit margins – and remain competitive.

Business Priorities The new era of Wholesale Distribution

Regulatory Requirements Added complexity through new requirements specifically in the areas of customer protection, circular economy,

Talent Shortage Growing demand for

Volatile Supply Chain

Increased Competition

With new, disruptive players in the market, distributors are being driven to find new revenue sources such as value-added services

The impact of global dynamics on the supply chain is driving distributors to implement

sustainable products drive mill products manufacturers to align their offerings with consumer preferences and support full traceability across the supply chain. across the supply chain

intelligent supply chain capabilities and evolve business processes

national mandates, ESG, and product traceability

The new era of Wholesale Distribution: Customers are changing To remain competitive in today’s market, wholesale distributors must transform into solution providers that collaborate with their customers and work toward comprehensive and attractive outcomes. By moving from simply selling products to providing services and adding value, distributors become trusted partners.

Shift in Customers’ Preferences The customer journey today comprises digital and human touch points. and human touch points

Supply Chain Transparency Current political and economic climate affect the global supply chain. B2B customers need even more accurate stock and delivery information. more accurate stock and delivery information

Increased Customer Expectations Customerscount on their wholesaler as their "go-to" entity for products and services, driving them to new business models

AI for good: A real-life utilities customer story Service and solutions for wholesale distribution

“Exceed customer expectations with faster service” Whitepaper SAP Business AI for wholesale distribution

Personalize Customer Engagements Manage Customer Identity and Access Management Unify customer profiles and associate relationships at the individual or account level Enrich customer insights and operational intelligence with generative AI

Transform with Intelligent Customer Service Orchestrate seamlessly through chatbot, phone, chat, messaging apps, e-mail, and social channels Integrate to sales, commerce and marketing processes Accelerate service execution connecting to field service

•

Strategic Priorities Attain your organization’s vision

•

Optimize Business Operations

•

Enable guided selling, intelligent forecasting and pipeline management capabilities Provide sales campaigns capabilities and performance management Optimize visits planning and overall sales effectiveness Transform with Sales Excellence

Enable Customer Self-Service Portals • Manage large volume of SKUs and complex product catalogues • Provide buyers with self- serve control over their organization, cost centers, spending limits, roles, and ordering • Provide online quoting and negotiation capabilities

Offer High-Value Services

•

Optimize Business Operations

Sell Anything, Anytime, Anywhere

Drive Customer Centricity

Enable Customer Self-Service Portals

Transform CRM to super- charge sales teams for effective sales processes Transform with Sales Excellence

Enable and empower customers withdigital engagement channels

991 Opportunities created in SAP Sales Cloud in the first 5 days

+US$8.4M incremental sales from existing customers

Deliver relevant customer engagements based on advanced segmentation Personalize Customer Engagements

Transform with Intelligent Customer Service

Enhance all customer service processes including field service to grow satisfaction

Success Strategies Achieve your business goals effectively

33% of customers successfully find the company through organic Web site searches

13 Minutes of unbilled travel time saved per billed hour

Grow your wholesale distribution business with our customer experience solutions

• Deliver personalized B2B commerce – everywhere • Reach more customers, personalize commerce experiences, boost revenue, and simplify processes with a modern approach to B2B e-commerce. • Exceed expectations with omnichannel service • Increase customer loyalty and drive business growth by providing reliable, personalized omnichannel service and ensuring service excellence. • Build trusted customer and partner relationships • Accelerate time to market, simplify end-to-end Identity lifecycle management, and protect against business risks while addressing privacy and compliance requirements.

Economic benefits of AI, CX, and ERP

GROW with SAP

CX on SAP.com

Intelligent CX

Align Front-To-Back Office Business Processes to Deliver Seamless End-To-End Omni-channel- Experiences on A Single, integrated Technology Platform with Industry Specialization

Customer Engagement

Service

Industry Prebuilt Solutions

Sales

Business Processes

Customer Data

Partner Ecosystem

Digital Core

Commerce

Learn more about industry trends, challenges, and

opportunities, while exploring customer success stories with SAP Customer Experience and Industry solutions.

Customer Experience

Search Wholesale Distribution Stories by Solution

SAP Commerce Cloud BGW Group Blackwoods BreakThru Beverage DKSH KASHIWAGIKOUK Landgard Metcash

SAP S/4HANA – SAP ERP / BTP Integrations KASHIWAGIKOUKI PRAMA HIKVISION

SAP Sales Cloud Eurogast Österreich Hayamax PRAMA HIKVISION Richter+Frenzel SCOTT Sports

Richter+Frenzel Rodan+ Fields SCOTT Sports

Wein Wolf Winncom

Richter+Frenzel Rodan+ Fields SCOTT Sports

SAP CX Services & Support

SAP Customer Data Solutions BreakThru Beverage SCOTT Sports

Analyst Ratings

BreakThru Beverage

SAP Store

SAP Partners

SAP Emarsys Hayamax Eurogast Österreich

Help & Support

Analyst Reports

Wholesale Distribution Value Stories

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BGW Group Wholesale Distribution | APJ SAP Commerce Cloud

Wholesale Distribution

BGW Group, a privately owned collective of leading companies spread across the Electrical, Plumbing and Technology sectors, prioritizes exceptional customer experiences in today's competitive markets.

7 Months To implement SAP Commerce Cloud for all 4 businesses

Headquarters Australia

Products Electrical, plumbing and technology distribution

Web Site

Cnw.com.au| Samios.net.au sherriff.com.au| bgwt.com.au

Business Challenges • The four largest businesses in the group required a true omni-channel offering to remain competitive. • Each business would enter it’s own development cycle, especially from a front-end perspective. • The core conundrums being, one or two of the sites at anyone point in time would be therefore be outdated. In addition, the challenge of mitigating a ‘resource blowout’ to meet the exacting requirements of each business. Customer Benefits • Thanks to Scaffold, the group can now ensure that each core business is given the attention and resources it needs to thrive while benefiting from shared expertise and economies of scale. This approach not only supports sustainability but also facilitates the organic growth of the businesses in a cohesive and strategic manner. • it was a lot of work to get all sites to a level playing field before scaffold could be implemented, but the time invested to be able to do so has been paid back ten fold immediately as all sites have recently benefited from the latest development cycle, and of course not had to wait for their turn. The latest development cycle would have taken in excess of two years to deploy across all sites (six to eight months each), but we were able to progress all sites together in the space of seven months. “The foundations we have established now future-proof our operational processes and enable the efficient and economical development of our expanding digital offerings.”

$800k Dev Savings In dedicated resource development time saved

$700k Annual Cost Savings Eliminated the need to hire 5 additional resources

Sean Ryan Chief Marketing Officer BGW Group

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Blackwoods Wholesale Distribution | APJ SAP Commerce Cloud

Wholesale Distribution

Blackwood is Australia's largest supplier of industry and safety products and inventory solution services. We fulfill over 1.5 million orders annually subs source from 5000 plus suppliers and compassing 350K SKUs sourced and distributed through our network of 50 plus branches and six distribution centers.

33% - 55% Uplift A substantial uplift in digital penetration +70% Add-To-Cart Happening from the search listing pages, a significant milestone for Blackwoods 18% to 10% Drop in Null Searches Customers successfully locate the products and call for assistance less frequently

Headquarters Australia

Products Industrial and safety supplies manufacturer

Web Site

Blackwoods.com.au

Business Challenges • The objective of this new web platform program was to provide industry online experience to their customers and drive incremental sales for Blackwoods through a digital channel. • Blackwoods also sought to improve their user search experience using new data algorithms and machine learning LLMs. Customer Benefits • SAP Commerce Cloud provides Blackwoods agility and scale to grow, and at the same time, Coveo was a key enabled for us to execute key business digital strategies around search where we have seen a substantial uplift in the digital penetration. • Assisted Service Module of SAP Commerce Cloud is leveraged, whereby they can swiftly reply to customer inquiries and help them solve problems. • The null searches have reduced drastically from previously 18% to 10%. What it means is the customer was able to find the products they are after hence they are calling us less. It has also boosted the productivity and efficiency within the Blackwoods team.

“SAP Commerce Cloud provides us the agility and scale to fulfill 1.5 million orders annually.”

Noshir Jariwala Digital Product Manager J. Blackwood & Son Pty Ltd

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BreakThru Beverage Wholesale Distribution | NA SAP Commerce Cloud SAP Customer Data Platform

Wholesale Distribution

One of North America’s largest distributors of wine and spirits, Breakthru Beverage is a family-owned, relationship- oriented business grossing more than US$6 billion in annual sales.

+27% Purchases From all points of distribution <166,000 Calls Or text inquiries to customer support US $8.4 Million Generated from incremental purchases

Headquarters United States

Products Distributor of wine and spirits

~US$6 B Revenue

Web Site BreakThru

Business Challenges • Highly regulated operating environment • Compliance with a myriad of federal, state, and local regulations pertaining to the sale and distribution of alcohol across the country • Significant variations in how different states enforce liquor regulations • Independent, state-based relationships with national suppliers that need to be maintained Customer Benefits • Elevated business-to-business buying and ordering with a consumer-like commence experience • Embraced strategic selling and created a model to serve customers in the ways they want to be served • Deepened relationships with customers and increased incremental purchases from existing accounts • Presented the right products to the right customers in the right state at the right time, driving conversion

“Using SAP Commerce Cloud as the engine for our e-commerce business Breakthru Now, we are delivering on our strategy to make it easy to do business with us. Our B2B customers can now self-serve from our Web site to replenish supplies or discover new products when and where it suits them.”

Mike Boswell Vice President, Digital and E-Commerce Breakthru Beverage Group LLC

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DKSH Wholesale Distribution | APJ SAP SAP Commerce Cloud | SAP ERP

Wholesale Distribution

DKSH, a.k.a DiethelmKellerSiberHegner, is a Swiss holding company specializing in market expansion services, e.g. outsourcing. Although its headquarters is in Zurich (Switzerland), DKSH is deeply rooted in communities all across the Asia Pacific region.

90 Days To set up the Omnichannel Cloud Platform including migration to CCV2 +500% Digital Leads In 2021

Headquarters Switzerland

Products Market expansion services for Consumer prod, healthcare, materials and technology

CHF11.6 B Revenue

Web Site

DKSH

Business Challenges • Fast growing of middle-class population in Asia for online shopping • Accelerate market expansion to increase online market shares serving B2B and B2C clients • Providing a unified digital services and experience to new and existing clients Customer Benefits • Configurable digital online presence for DKSH and clients • Automate order processing and shorten fulfillment timeline • Improve operational stability and efficiency: reduce error rates • Promote online self-service channels to onboardnew clients seamlessly • Gain greater customer insights via online channels • Integrate online and offline customer touchpoints through omnichannel solution “With SAP Commerce Cloud, DKSH is leveraging a ready-to-use and easily extensible omnichannel B2C and B2B solution that digitizes operations and allows us to respond rapidly to evolving client trends.”

27 Countries Onboarded in 6 months

Michael Hutab Group CIO, DKSH Corporate Shared Services Center Sdn Bhd

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Eurogast Österreich Wholesale Distribution | MEE SAP Sales Cloud v2 SAP Service Cloud v2

Wholesale Distribution

Foodservice wholesale is a high-touch, relationship-driven business. Eurogast’s promise of “handshake quality” – reliability, personal trust, and long-term commitment – has made it a valued partner for hotels, restaurants, and cafés in Austria.

SAP Emarsys SAP S/HANA

1 CX Cloud Platform Integrates with 10 different ERP systems

Headquarters Austria

Products Foodservice retail and wholesale

Web Site eurogast.at

Business Challenges • Decentralized operations, with separate ERP systems for each entity, led to fragmented customer data, creating challenges in maintaining a cohesive view. • Spreadsheet and email reliance hindered team coordination and visibility. • Lack of integrated systems limited marketing personalization and segmentation efforts. Customer Benefits • Digitalized sales processes in SAP Sales Cloud have eliminated manual data entry, enhancing efficiency and accuracy from lead to cash. • SAP Service Cloud ensures transparency in case management, speeding up inquiries' resolution for improved customer service experiences. • Personalized marketing campaigns via SAP Emarsys increase message relevance, while leadership gains comprehensive visibility for informed decisions company-wide.

360 ° View Of every customer

“The SAP Sales Cloud mobile app impressed us with its speed and intuitive design. Planning visits with full context is a game changer.”

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Andreas Falbesoner Head of Group IT EUROGAST Österreich GmbH

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Hayamax Wholesale Distribution | LATAM SAP Sales Cloud (V2)

Wholesale Distribution

Hayamax is a company with 60 years of experience in the distribution industry. Hayamax has a broad portfolio of over 5,000 products in segments such as IT, gaming, musical instruments, professional sound, electronics, and more.

SAP Emarsys SAP S/4HANA SAP Integration Suite

5 Systems Consolidated Into the SAP Emarsys platform, generating 3% of revenue in less than one year 19% Increase Of SMB active client base in six months driven by guided selling

Headquarters Brazil

Products Distribution of electronic parts and communications equipment

Web Site

hayamax.com.br

Business Challenges • Performance tracking across the customer acquisition channels after sales process were all scattered • Consolidation of five different marketing and engagement systems could increase efficiency, reduce costs • Replacement of poorly integrated CRM with modern system needed to allow full transparency across inside sales, field sales and call center Customer Benefits • SAP Sales Cloud allows lead qualification, opportunity management, guided selling and pipeline visibility for sales and sales leadership contributing to Hayamax adding 200 accounts monthly • Increase in average order value by 7.8% within 6 months due to more qualified leads • By analyzing which trade shows produce the most qualified leads, Hayamax has moved budget to more effective events, saving tens of thousands of dollars annually • Up to 50 new clients added monthly through the integration between Emarsys and SAP Sales Cloud • Next: SAP Service Cloud will be implemented to extend a 360 ° customer view to the call center

“It was the logical choice to build our Lead to Cash system with SAP Sales Cloud & SAP Emarsys. In less than a year, SAP Emarsys is already generating 3% of our revenue.”

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Vinicius Saura Hayamax Distribuidora de Produtos Eletrônicos Ltda

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KASHIWAGIKOUKI Wholesale Distribution | APJ SAP Commerce Cloud SAP ERP | SAP BTP

Wholesale Distribution

Founded in 1916, KASHIWAGIKOUKI CO. LTD. has a long history in Japan’s wholesale distribution and trading industry as a specialized wholesaler of machine tools. They handle more than 300,000 mechanical tools and products used in places like factories, research laboratories, and construction sites.

30% Increase In inside sales efficiency 100% Remotely* *Except logistics division

Headquarters Japan

Products specialized wholesaler of machine tools

Web Site

KASHIWAGIKOUKI.com

Business Challenges • The company needed to improve sales operations to compete in today’s marketplace. • The sales process was highly manual, with one-on-one calls and many orders still being placed by fax. The inefficiencies in its sales processes were slowing the company down and preventing it from meeting its growth targets. • In addition to increasing efficiency, KASHIWAGIKOUKI wanted to better understand buyer behavior, cater to the needs of different buyer segments, and increase revenue. Customer Benefits • The move to SAP Commerce Cloud has reduced the company’s reliance on paper and mailings, which significantly contributes to its sustainability goals, and the data from the SAP ERP application has helped shorten the sales cycle. • As a result of improving sales efficiencies, the company has increased customer satisfaction. Pricing updates, invoicing, reordering, and delivery notes are now seamless. The company also added new services such as product maintenance and consulting.

“We needed a more accurate understanding and analysis of customer buying behavior that was based on data. SAP Commerce Cloud gives us a centralized platform to track customer activity.”

Hideta Kashiwagi CEO KASHIWAGIKOUKI CO. LTD.

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Landgard Wholesale Dist. / Agribusiness | MEE SAP Commerce Cloud

Wholesale Distribution / Agribusiness

Landgard eG provides wholesale distribution of nursery products. The Company offers flowers, plants, nursery stock, fruits, vegetables, and florist supplies. Landgard serves customers in Germany.

10,000 Products Published in myLandgard

FIS Medienwerft SAP Partner

Headquarters Germany

Products Nursery products

Web Site

landgard.com

Business Challenges • Organic and fragmented approach to e-commerce, with five individual web shops for the five product groups • Lack of benefits and synergies that could be gained with interconnected and harmonized back-end processes • Inconsistent, redundant, and cumbersome customer experience due to factors such as multiple logins, lack of product overview, and different checkout processes Customer Benefits • Enabled products to be presented professionally and allowed customers to either shop at physical venues or purchase products online, offering more information, convenience, and the same experience in the offline and digital formats • Drove customer engagement and growth by increasing the number of active customers and acquiring new customers • Delivered unique self-services, such as QR code picking on mobile devices, choice of delivery options, order-limit setting for purchasing teams, and addition of price-label amount and type “We want the myLandgard platform to become a tool for our customers, whether they’re in our web shop or any of our cash and carry stores. SAP Commerce Cloud supports our strategic goal to deliver a truly multichannel approach.”

2,000 B2B Customers Using myLandgard and Ordertage portals

Basem Al Sawaf Lead Product Owner e-Commerce

and IT Project Manager LandgardService GmbH

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Metcash Wholesale Distribution | APJ SAP Commerce Cloud

Wholesale Distribution

Metcash is the leading wholesale distribution and marketing company in Australia with over $18 billion worth of sales in FY23. The company helps independent retailers to become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support across our three main pillars of food, liquor and hardware.

75% Time Savings When ordering from the Sorted marketplace portal 3x Faster Growth For Direct to Store suppliers fully on Sorted marketplace and growing faster than those that are not $100M+ AUD by 2026 Opportunity in sales from 50,000 customers on the new Sorted portal

Headquarters Australia

Products wholesale distribution and marketing company

Web Site

metcash.com

Business Challenges • Legacy methods for product ordering are time-consuming and complex, lacking necessary detail and transparency, leading to frequent problems, inefficiencies, and the need for extensive customer service interactions. • Outdated invoice systems are lacking in detail and transparency, making the invoicing process cumbersome and error-prone, requiring updates to streamline order submission, invoice reconciliation, and product distribution. Customer Benefits • Building the platform using SAP Commerce Cloud enabled the team to integrate functionality and embed a positive user experience into every aspect of the Sorted B2B marketplace. The Sorted marketplace tracks the orders and invoices, collates and analyses customer data on popular product lines, and integrate various marketing and promotional opportunities. • This in turn has greatly improved the customer experience with access to a central portal which provides everything independent retailers need to know about product availability and popularity as well as a digital product ordering system and visibility of their pending orders and invoices, assisted by user-friendly navigation and search functions. “Our B2B E-Commerce marketplace ‘Sorted’ has a hugely exciting and important role to play here at Metcash. Not only have we seen rapid growth in our digital solution, it has enabled us to test and learn new ways of working internally and externally."

Marij Kouwenhoven Group Chief Technology Officer Metcash

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PRAMA HIKVISION Wholesale Distribution | APJ SAP Sales Cloud | SAP ERP

Wholesale Distribution

PRAMA HIKVISION is one of the world’s leading suppliers of video surveillance products and solutions. With the largest R&D team in the industry, Hikvision’s product offerings are used in more than 100 countries and have been used to secure various security applications around the world.

35% to 40% Increase Of sales leads converted to orders +90% NPS Score Increase in customer satisfaction

Headquarters India

Products leading suppliers of video surveillance products and solutions

Web Site

hikvisionindia.com

Business Challenges • Challenges in integrating Salesforce and SAP ERP which led to duplication of effort for order capture or inventory check • Data discrepancies across the two systems on orders, fulfilment and payment lead to incorrect reporting of revenue Customer Benefits • Integration of key processes, including end to end with SAP ERP, which proved to be a better fit for their requirements because of the ease of integration • Enhancements in order accuracy, offline mobility and reporting capabilities have helped increase leads to orders by 35-40%, and customer satisfaction has also increased by up to 90%

“Based on this experience [with SAP Sales Cloud], we see that year on year we are converting our sales lead and opportunity to orders up to like 35% to 40%.”

Hiren Dhakan Chief Information Officer PRAMA HIKVISION

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Richter+Frenzel Wholesale Distribution | MEE

Wholesale Distribution

Founded in 1895, Richter+Frenzel is one of Germany‘s leading wholesalers for sanitation, heating, and air conditioning equipment. Stocking products from more than 850 manufacturers in 180 locations, we work closely to help tradespeople craft beautiful bathrooms for their customers.

SAP Commerce Cloud | SAP Sales Cloud SAP S/4HANA | SAP ERP | SAP Signavio

650,000 Product Sku’s Sold through online stores 991 Opportunities Created in SAP Sales Cloud in the first five days 20% Less Time Spent on systems maintenance

Featured Partner adesso diva-e.com

Headquarters Germany

Products Wholesalers for sanitation, heating, and air conditioning equipment

Web Site

richter-frenzel.de

Business Challenges • Update existing IT architecture to enable the company to streamline B2B processes, serving their trade customer base more effectively • They needed to digitalize processes across the business in order to secure their future readiness to adapt to changing market needs • Deploy consumer-grade e-commerce capabilities to offer a smooth and convenient online purchasing journey • Reduce the amount of time salespeople spend on paperwork and provide easy access to the information needed to answer customer queries quickly and efficiently Customer Benefits • Laid the foundation for a transition to end-to-end processes that improve the customer experience • Automated processes enabled by SAP Sales Cloud mean that salespeople can spend less time on administration and more time engaging with customers, while sophisticated e-commerce functionality is delivering an enhanced online shopping experience • With SAP S/4HANA in place, standardized and integrated finance processes improve transparency and enable more-agile decision-making “With cloud solutions from SAP, we’ve created an IT architecture that we can evolve and adapt in an agile way to meet new market challenges and keep pace with changing customer requirements.”

Matthias Sünner Head of IT Richter+Frenzel GmbH + Co. KG

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Rodan + Fields Wholesale Distribution | NA SAP Commerce Cloud | SAP ERP

Wholesale Distribution

Rodan & Fields, LLC, known as Rodan + Fields or R+F, is an American multi-level marketing company specializing in skincare products. They have 100,000 consultants supporting 1.5 million preferred customers, and operate in 3 countries – the United States, Australia and Canada.

Faster Response From customer service Native Integration To refresh the site multiple times a year

Headquarters United States

Products Multi-level marketing company for skin care

Web Site

rodanandfields.com

Business Challenges • They needed to move from an on premise commerce solution to the cloud with the ability to scale to support the millions of customers that visit the site every day • Difficulty to refresh the web site to give customers the experience they expected from a luxury brand Customer Benefits • Removed the friction from their web site to refresh the site multiple times a year to offer a premium experience • Ability to easily reorder, subscribe and have products delivered in a timely manner • Customers have the added new choices to allow for refill options that match their sustainability values • Native integration of SAP Commerce Cloud and SAP ERP gives teams visibility to see all orders to serve customers faster and do the financial analysis necessary from the back office

“With SAP Commerce Cloud and SAP ERP, we don’t have to focus on the integration. The integration is there. It just works.”

Steve Dee CTO Rodan + Fields

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SCOTT Sports Retail/Wholesale Distribution | MEE SAP Integration Suite | SAP Commerce Cloud SAP Sales Cloud | SAP Service Cloud SAP Cust. Data Cloud/Platform | SAP Emarsys SAP Business Suite powered by SAP HANA

Retail / Wholesale Dist.

SCOTT Sports SA is an international sports brand in the cycling and outdoor sports markets. Founded in 1958 in Idaho, the company now operates in 103 markets, with its research and development, marketing, and sales functions managed from its headquarters in Switzerland.

100% Integrated Business processes 70% Decrease In IT maintenance requirements

Featured Partner AGILITA SQLI Digital Experience

Headquarters Switzerland

Products Cycling, winter sports, running, and motorsports equipment

Web Site

scott-sports.com

Business Challenges • Unify data, integrate different IT systems and applications, and standardize business processes to modernize sales processes and increase customer satisfaction Customer Benefits • Enabled the use of AWS as Big Data store by migrating from SAP Business Technology Platform (SAP BTP), Neo environment to SAP BTP, Cloud Foundry environment • Integrated on-premise and cloud systems as well as SAP and third-party applications using predefined and up-to-date integration packages, creating an integrated IT landscape and automated processes • Established one dashboard to capture data from multiple systems and business processes, with real-time data processing enabling management teams to proactively monitor resources and assign tasks • Improved efficiency and experience for employees and partners, with higher customer satisfaction from secure payments and a quick buying cycle, thanks to automated and standardized business processes • Reduced total cost of ownership (TCO) using a cloud-based integration platform

100 Artifacts Migrated from SAP BTP,

Neo environment, to SAP BTP, Cloud Foundry environment in eight weeks

“Using SAP Integration Suite and SAP Customer Experience solutions, we innovated our business processes to create a fantastic customer experience as well as reshape finance processes to improve our TCO in a short time.”

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Luis Vazquez SAP Consultant SCOTT Sports SA

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Wein Wolf Wholesale Distribution I Germany SAP Sales Cloud SAP Integration Suite SAP ECC

Wholesale Distribution

Wein Wolf GmbH specializes in the exclusive import and distribution of top international wines, champagne, and spirits. With 40 years of market experience, Wein Wolf is a leader in the premium segment and a trusted partner to 12,000 top restaurateurs, specialty retailers, and the food trade.

97% Accuracy Of their products have complete data 55% of Sales Are through the mobile sales solution 750% Increase In website domain visibility as measured by SEO

Headquarters Germany

Products Distributer of wine, champagne and spirits

Web Site

weinwolf.de

Business Challenges • Although 55% of sales were conducted offline by external sales teams, the ordering process was slow, error-prone, and inefficient. Sales reps relied on printed catalogs and handwritten order forms, making it difficult to provide customers with accurate, real-time product information • Manual order entry into SAP Sales Cloud increased administrative workload • Limited access to real-time product data to show onsite to customers and prospects • Sales teams wasted valuable time and resources on paper processes Customer Benefits • More informed purchasing decisions, as customers now have access to review complete product details with their sales rep, reducing uncertainties and improving customer satisfaction • Greater sales efficiency, with access to real-time, accurate product data, leading to improved conversion rates and fewer order mistakes • Sustainability impact, as replacing manual, paper-based processes reduces waste and aligns with Wein Wolf's sustainability goals “With a single source of truth for our product data, we’ve dramatically improved our data quality and empowered our sales team. We've moved from fragmented, inconsistent information to a seamless, data-driven sales process, enabling us to expand our reach and provide a superior customer experience.”

Ramin Movahed-Schwarz Head of Digital Hub & E-Commerce WeinWolf GmbH

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Winncom Wholesale Distribution | NA SAP Sales Cloud SAP S/4HANA, public edition

Wholesale Distribution

Winncom Technologies is a worldwide distributor and provider of complete

networking solutions, wireless and wired. Their expertise in networking products allows us to sell the products and provide complete solutions for various markets and applications.

25% Improvement In revenue tracking accuracy Increase Sales productivity with improved user experience and better insights to opportunities

Headquarters United States

Products Distributor of wireless and wired networking solutions

Web Site

winncom.com

Business Challenges • Legacy ERP system was nearing end of life with limited scalability and capabilities, such as a lack of logistics needs support, no real-time visibility across global operations, and manual and inefficient workflows • In need of a system to support scalable growth and streamline business processes • Sought to improve the selling processes, customer experience, and increase revenue opportunities Customer Benefits • Simplified procurement processes, and streamlined invoicing processes with a cloud-based ERP ecosystem • SAP Sales Cloud and SAP Cloud ERP together empower the sales team with data-driven, AI-powered recommendations and accelerate deal cycles • Gain better insights on trade show results with the overview of leads to sales progression

“SAP S/4HAHA Cloud Public Edition and SAP Sales Cloud give us a unified platform and real-time visibility into our performance. We now plan to deploy SAP software across more offices and integrate our sales and online store platforms for full connectivity.”

Watch the Video

Vladimir Fedoroff CFO Winncom Technologies Corp.

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What are the leading analysts saying about SAP?

SAP is the leading provider of software solutions for the Wholesale Distribution industry. Learn how wholesale distributors are incorporating next-generation innovations into their overall business with insights from Gartner, SAP and Oxford Economics. Consistently Grow a Profitable B2B Commerce Business Become a proactive, insight-driven wholesale distributor, selling anywhere, anytime and expanding across borders while remaining compliant. Read the Whitepaper 2025 Gartner® Magic Quadrant for Digital Commerce Find out why Gartner has recognized SAP as a Leader in the Magic Quadrant for Digital Commerce for the eleventh time in a row. Read the study

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SAP Customer Experience Services on the SAP Store

Why SAP Store • Do business with SAP and our partners online • Take ownership of your enterprise software, services, and education buying on your own time • Activate and optimize your SAP® Customer Experience (SAP CX) solutions with packaged services Benefits • Choose from a variety of CX services and Wholesale Distribution Industry services including solution enablement, accelerated implementation, and design or performance reviews • Easily browse (and buy) the services offered and get insights into features and benefits, services scope, conditions, and prices • Discover services that help fast-track value in as few as five days • Benefit from services delivered by SAP experts

Availble on SAP Store

Learn more about our easy-to-buy, fixed-price, fixed-outcome, and prepackaged solutions.

SAP Wholesale Dist. Industry Services

SAP CX Services

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SAP Customer Experience and Industry Partners

We rely on our ecosystem to provide tailored solutions that address your unique business needs. SAP partners are an extension of our business, with the expertise to make our software more relevant. Benefits • Choose from a variety of CX services including solution enablement, accelerated implementation, and design or performance reviews • Easily browse (and buy) the services offered and get insights into features and benefits, services scope, conditions, and prices • Discover services that help fast-track value in as few as five days • Benefit from services delivered by SAP experts

Find the best SAP Partner to meet your unique needs

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Industry and Customer Experience Additional Support Links

SAP‘s Wholesale Distribution Industry Online Community Join the Industry Community to gain access to detailed information and participation from like minded users

SAP road map for Wholesale Distribution Discover how our innovations help transform the wholesale distribution sector

Wholesale Distribution Industry Road Map

Join the SAP Community

Product documentation View documentation on product onboarding, implementation, extensibility, and more in SAP Help Portal for all SAP Customer Experience solutions

SAP Services and Support Run SAP solutions at peak performance with services, including onboarding resources, embedded teams, remote support, self-services, and innovation strategies.

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