TZL 1367 (web)

BUSINESS NEWS NEW TANGRAM CONSTRUCTION TRADES DIVISION CONSOLIDATESAND EXPANDS SERVICESTO PROVIDE ONE-STOP SUBCONTRACTING SUPPORT Tangram , a curator of highly creative commercial interior environments and workspaces, has announced an evolution and expansion of its construction services capabilities under the banner of Tangram Construction Trades. The TCT team brings more than 25 years of construction expertise in the specification, installation and ongoing care of several trades within the corporate, hospitality, education and entertainment markets. Founded in 2002 as Tangram Flooring, it has organically developed over the years into what could be viewed as a super-subcontractor. The group has grown substantially from providing flooring solutions to now offering subcontracting support. As its service offerings expanded to meet industry needs, the team was rebranded as Tangram Construction Trades to more accurately represent those capabilities. The unit also now includes Tangram Workplace Sanitization as a dedicated maintenance program available on a quarterly and annual basis. This three-tiered program is designed to address each facility’s unique characteristics and operational complexities while minimizing impact on occupants. Additionally, Tangram recently formed partnerships with Falkbuilt and Wytcote Technologies to provide an advanced, long- term solution for building entry and symptom checking. By combining digital construction with a

touchless temperature and check-in system, Tangram can create custom-skinned kiosks and wellness stations that are scalable from one to many. “Our goal is to make subcontracting easier and less stressful by consolidating multiple construction services under one roof. This integrated approach offers multiple benefits across the overall project and supports our commitment to delivering results on time and within budget,” said Dave Teper, TCT general manager. Tangram Construction Trades services include consultation, estimating, pre-installation, delivery and build, and close-out and review in the following areas: Concrete, masonry, wood and plastics, thermal and moisture protection, doors and windows, finishes, specialties, furnishings, special construction, and electrical. Tangram is a flagship dealer for Steelcase, Inc., and the leading commercial interior solutions provider in Southern California with offices in Los Angeles, Orange, San Bernardino, Riverside, Kern, and Fresno counties. Tangram has nurtured a collaborative and people-focused culture in the belief that people fuel innovation. That culture has led to the organic growth of multiple business units complementing the firm’s core contract furniture offering: custom furniture, ancillary furniture, flooring and light construction, audio- visual integration, architectural walls, on-site furniture reconditioning, asset management and storage, delivery and installation, and corporate moves.

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CHRISTINA ZWEIG NIEHUES, from page 1 participants talked about the pressure to post and put things on social media, even though they weren’t sure they were effective. This goes back to point No. 1 and also the most important part of social media, authenticity! Just because every other AEC firm posts work anniversaries on Facebook doesn’t mean you need to. Stick to a strategy with defined, reasonable goals, don’t just do what you think everyone else is doing. 6)Terrible mug-shot like new hire posts. Yes, this one deserves its own bullet point because it’s so commonly done and they are so bad. Don’t post employee mugshots! Don’t post unflattering pictures of any person or project/building/job site; they do more damage than good. Social media can be used to effectively market, and it’s here to stay. A recent McKinsey and Company survey shockingly found that only 20 percent of B2B buyers want to interact with sales reps in person, even post COVID-19. If you don’t have a social media and online marketing strategy for your AEC firm, now is the time to get started. CHRISTINA ZWEIG NIEHUES is director of marketing and media at Zweig Group. Contact her at czweig@zweiggroup.com.

Chad Clinehens | Publisher cclinehens@zweiggroup.com Sara Parkman | Senior Editor & Designer sparkman@zweiggroup.com Christina Zweig | Contributing Editor czweig@zweiggroup.com Liisa Andreassen | Correspondent landreassen@zweiggroup.com

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CHRISTINA ZWEIG NIEHUES FEATURED IN SMPS’S MARKETER Christy’s article “Talent Numbers in the AEC Industries” was featured in the October 2020 issue of Marketer , SMPS’s bimonthly journal which reports on current business development and marketing practices, issues, and trends. Click here to see the full October issue of Marketer .

THE ZWEIG LETTER NOVEMBER 9, 2020, ISSUE 1367

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