Summer is coming, and if you’re a practice owner, you know what that means. With vacations, irregular schedules, and the kids at home, the summer months can be absolutely brutal for clinics. The flow of patients just seems to dry up…and so does your cash flow.
Insider Circle PRACTICE MARKETING TIPS • APRIL 2023
Insider Circle Newsletter
5 Practice Marketing Ideas to Power Through the Slow Summer Season
Summer is coming, and if you’re a practice owner, you know what that means.
1 START MARKETING EARLY Nothing good comes from procrastinating in marketing, especially in the rehab industry. If you want your clinic to be filled to the brim with new patients this summer, you NEED to start aggressively marketing right now. Not in two weeks, not in a month, not on the first summer day— NOW! If you expect your cash flow to dry up in the clinic in a few months, spend it while you can now. By the time the weather warms up, you’ve got enough patients coming in to give you a return on your marketing investment! Marketing takes time to ramp up, so get started EARLY (now!) For example, Solutions PT added Google Ads PPC to their subscription, and saw 228 new + reactivated patient calls in just 30 days!
With vacations, irregular schedules, and the kids at home, the summer months can be absolutely brutal for clinics. The flow of patients just seems to dry up…and so does your cash flow. The good news is, as a Practice Promotions customer, you’ve already got a killer PT website + a team of marketing experts working each month to attract more new patients to your clinic. By putting some extra effort into your marketing in April, you’ll make sure your clinic is packed in July! Here are five great ideas that will help you plan ahead and overcome the slow summer months in your practice!
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along your newsletter or other print product to their friends and family who they believe may benefit from therapy.
2 MARKET TO YOUR PAST PATIENT LIST Your customer list is the biggest gold mine you are sitting on! Marketing to patients who already know and love you is key. The goal of marketing to your past patient list is to get the maximum value from your current and past patients. Some ways to market to past patients include newsletters, postcards, and email campaigns. Contact your Account Manager to ask about adding patient newsletters to your monthly marketing plan! 3 BE TOPICAL When you’re marketing, you want to say what people are thinking. This means using verbiage such as “We know you’re busy with vacations, but it’s important for your recovery and health that you continue with your physical therapy treatment at our clinic.” When marketing to past, present, and potential patients, it’s also a good idea to remain as topical as possible to help a reader stay focused. Some topics you can zero in on for newsletters, postcards, and email campaigns are • Readiness for summer • Post-surgery rehab for kids • Summer sports • Vacations 4 CREATE AN IRRESISTIBLE SUMMER OFFER People love freebies, and they also love knowing straight away that there is a benefit offered to them through your clinic. Some awesome ways to grab your patients’ attention is to offer free screenings or evaluations, or advertise free trials for specific cash- only services, or services that have higher insurance deductibles.
LEVERAGE QUICK RESULTS WITH DIGITAL ADVERTISING
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Investing in online presence in this day and age should be non- negotiable for your clinic. People are connected to their phones and internet all day, every day, and you should use this as an opportunity to get in front of them! When you have a solid physical therapy website and are utilizing Google ads, you’ll appear in front of thousands of extra people ( ahem— potential patients) every month. Practice Promotions’ Google Ad PPC (pay-per-click) program is exclusively designed for practices by the marketing experts at our company. Investing in PPC ads will help you to: • Own more spots at the top of Google • Get even more new patients from organic searches • Establishes greater online credibility, authority and reputation for your practice OR… EMBRACE THE SLUMP AND USE IT TO GROW YOUR PRACTICE The summer slump can seem very intimidating, but it doesn’t have to be. Right now is a great time to plan ahead, especially if you find you have too much free time or a little extra cash to put towards marketing. It’s already April! Don’t waste any more time. The quicker you begin marketing to your past patient list through print materials and email campaigns, and the faster you leverage digital marketing, the more return on investment you’ll see this summer. PracticePromotions.Net/PPC SCAN THE QR CODE OR VISIT
Patients will really appreciate these benefits, and will also pass
136 Patient Calls from ONE Postcard Campaign! Skeptical About the Power of Print?
7 Location Clinic in Great Neck, NY
Did you know at Practice Promotions we have the ability to analyze your call volume to highlight what marketing campaigns works best for your clinic? Even print and direct mail campaigns! What marketing material did they see that made them call? Are they a new patient or returning? This is all important data that you can access before even speaking to the patient once! Through the software WhatConverts, we’re able to get a clear picture on how your overall marketing is performing using Call Tracking. This allows us to track your phone call leads, find the marketing source, and analyze the efforts that bring you the most patient leads possible. Don’t believe us? Our results speak for themselves! How This Clinic Benefitted from Call Tracking: • Better analyzed their marketing sources like their website, Multi-Location Clinic Easily Tracks Direct Mail Results Using Call Tracking Software!
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136 Total Patient Calls
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• Tracked their new & returning patients • Easily accessed data through their Analytics Dashboard
newsletters, and other direct mail • Able to see longer-term trends in their call volume
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This multi-location clinic received an incredible 136 patient calls from just one postcard, but the best part? They could see where exactly these calls were coming from, easily track who was new vs. returning patients, and gained more confidence that their marketing was driving results! Call tracking is included in the Ultimate, Pro, and Platinum plans. Contact your Account Manager and learn how to view your call tracking results!
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Your past patients are gearing up for a summer full of physical activities like sports, hikes, vacations, and more. But are they physically prepared? Show them how your clinic has got their back with a direct mail postcard campaign. Even better—pair your direct mail campaign with a social media campaign and WhatConverts Call tracking to track your results!
Contact Your Account Manager ot Visit Our Online Store Today!
WANT TO PREPARE YOUR PATIENTS FOR A HEALTHY, ACTIVE SUMMER?
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What Is The Google Ads PPC Program?
What Is The Google Ads PPC Program? The Google Ad PPC Program is a full-service program Practice Promotions offers exclusively to our current website customers. This program allows practices to create ads that will appear at the top of Google search. PPC stands for pay-per-click which means that your practice only pays for ads that generate engagement (clicked).
GOOGLE ADS SETUP
• Analysis of any current Ad Campaigns • Targeting audience & locations building • Conversion tracking & goals setup • Budget, planning & cost per click estimation & optimization
What Is The Purpose Of The Google Ads PPC Program?
ADS DEVELOPMENT & MANAGEMENT
To drive a high volume of interested prospective patients, via Google Search, to your site, resulting in an increased volume of new patients requesting appointments. This program drives qualified traffic (prospective patients) to your business WHILE they are searching for the services you offer. What Does Research Show? 46% of clicks go to top 3 paid ads in search results If someone clicks on a paid ad they are 50% more likely to purchase a service Being visible in multiple spots on page 1 of Google attracts more interested new patients
• Search ad development • Call extension development • Google call tracking via call extensions • Focus on location & condition long-tail keyword campaigns (lowest CPC) • Audience & geo-targeting performance analysis • Ads and landing page optimization and A/B testing • Ongoing revisions & updates
REPORTING
Are You Ready for Google Ads? 1) Schedule a free, no-obligation intro call at PracticePromotions.Net/PPC 2) Get a full demo, review results, and view pricing & ad spend options 3) Start getting more appointments & phone calls!
• Integration in the marketing analytics dashboard • Monthly reports • Conversion rate optimization suggestions
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Improve, Innovate, Inspire. Here Are 4 Quick, Helpful Resources For The Month!
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BLOG ARTICLE
3 Summer Postcards Physical Therapists Should Copy
How to Overcome Medicare Cuts to Physical Therapy in 2023
Summer is a great time for additional, different-than- normal direct mail pieces. There are several tactics you can take, but here we’ll cover a simple one that is fast & fairly cheap – physical therapy postcards.
Are the 2022 Medicare cuts to PT posing a threat to your private practice? In this article we’ll walk you through some very practical advice from 3 industry experts…
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5 PT Marketing Ideas to Overcome the Slow Summer Months
If you want your clinic full in July, you need to start marketing in April! Scan the QR Code below to learn how to use the tools you already have to make Summer 2023 your best ever!
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