Insider Circle Newsletter
5 Practice Marketing Ideas to Power Through the Slow Summer Season
Summer is coming, and if you’re a practice owner, you know what that means.
1 START MARKETING EARLY Nothing good comes from procrastinating in marketing, especially in the rehab industry. If you want your clinic to be filled to the brim with new patients this summer, you NEED to start aggressively marketing right now. Not in two weeks, not in a month, not on the first summer day— NOW! If you expect your cash flow to dry up in the clinic in a few months, spend it while you can now. By the time the weather warms up, you’ve got enough patients coming in to give you a return on your marketing investment! Marketing takes time to ramp up, so get started EARLY (now!) For example, Solutions PT added Google Ads PPC to their subscription, and saw 228 new + reactivated patient calls in just 30 days!
With vacations, irregular schedules, and the kids at home, the summer months can be absolutely brutal for clinics. The flow of patients just seems to dry up…and so does your cash flow. The good news is, as a Practice Promotions customer, you’ve already got a killer PT website + a team of marketing experts working each month to attract more new patients to your clinic. By putting some extra effort into your marketing in April, you’ll make sure your clinic is packed in July! Here are five great ideas that will help you plan ahead and overcome the slow summer months in your practice!
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