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along your newsletter or other print product to their friends and family who they believe may benefit from therapy.
2 MARKET TO YOUR PAST PATIENT LIST Your customer list is the biggest gold mine you are sitting on! Marketing to patients who already know and love you is key. The goal of marketing to your past patient list is to get the maximum value from your current and past patients. Some ways to market to past patients include newsletters, postcards, and email campaigns. Contact your Account Manager to ask about adding patient newsletters to your monthly marketing plan! 3 BE TOPICAL When you’re marketing, you want to say what people are thinking. This means using verbiage such as “We know you’re busy with vacations, but it’s important for your recovery and health that you continue with your physical therapy treatment at our clinic.” When marketing to past, present, and potential patients, it’s also a good idea to remain as topical as possible to help a reader stay focused. Some topics you can zero in on for newsletters, postcards, and email campaigns are • Readiness for summer • Post-surgery rehab for kids • Summer sports • Vacations 4 CREATE AN IRRESISTIBLE SUMMER OFFER People love freebies, and they also love knowing straight away that there is a benefit offered to them through your clinic. Some awesome ways to grab your patients’ attention is to offer free screenings or evaluations, or advertise free trials for specific cash- only services, or services that have higher insurance deductibles.
LEVERAGE QUICK RESULTS WITH DIGITAL ADVERTISING
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Investing in online presence in this day and age should be non- negotiable for your clinic. People are connected to their phones and internet all day, every day, and you should use this as an opportunity to get in front of them! When you have a solid physical therapy website and are utilizing Google ads, you’ll appear in front of thousands of extra people ( ahem— potential patients) every month. Practice Promotions’ Google Ad PPC (pay-per-click) program is exclusively designed for practices by the marketing experts at our company. Investing in PPC ads will help you to: • Own more spots at the top of Google • Get even more new patients from organic searches • Establishes greater online credibility, authority and reputation for your practice OR… EMBRACE THE SLUMP AND USE IT TO GROW YOUR PRACTICE The summer slump can seem very intimidating, but it doesn’t have to be. Right now is a great time to plan ahead, especially if you find you have too much free time or a little extra cash to put towards marketing. It’s already April! Don’t waste any more time. The quicker you begin marketing to your past patient list through print materials and email campaigns, and the faster you leverage digital marketing, the more return on investment you’ll see this summer. PracticePromotions.Net/PPC SCAN THE QR CODE OR VISIT
Patients will really appreciate these benefits, and will also pass
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