Resources: eCommerce Acumen Ability to understand and apply knowledge of eCommerce drivers and insights, partnering with PDL, to develop digital focused solutions which produce sustainable results
Foundation
Applies a basic understanding of eCommerce in devising and executing retail plans
Pre-foundational Omnichannel Videos on the Knowledge Center
Omnichannel 101 (Video)
Introduction to eCommerce (CI&T) (COMING SOON)
Introduction to e-commerce (Video)
Advanced
Integrates new technologies into all sales and category plans to maximize customer connections, engagement and increase sales
Digital Marketing Specialization (7 courses- Coursera.org)
TPG- Shopper Behavior and Loyalty Building
Understanding Omnichannel retailing (3-week course: edX)$
Mastery
Provides significant value through extensive knowledge of eCommerce
TPG- Next Generation Retailing : emerging channels & technology
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