Board Converting News, February 17, 2025

AICC Spring Meeting To Feature Sales Management Forum, Women In Packaging AICC, The Independent Packaging Association, is highlighting two key opportunities at the Spring Meeting set for April 30-May 2, at the Hyatt Regency Coconut Point Resort in Bonita Springs, Florida. The Sales Man- agement Forum and the Women in Packaging Group offer valuable ed- ucational and networking experiences for industry professionals looking to enhance their skills and expand their connections. Sales Management Forum: A Data-Driven Approach to Sales Suc- cess—Featuring industry experts Trent Halasek, Sales Manager at Ak-

ers Packaging Service Group, and Todd Zielinski, Managing Director/CEO of Athena SWC, the Sales Management Forum will equip attendees with a mathematical approach to sales goal-setting and performance. Trent started his career in the corrugated indus- try after graduating college form the University of Kentucky. Unlike many AICC members, Trent had no prior connections or family members in the in-

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Trent Halasek

dustry. Trent started his career in accounting, but management and lead- ership roles were his true calling. Fast forward several years, at 30 years of age, Trent became the General Manager of a sheet plant in Louisville, Kentucky before taking his current role as Sales Manager for one of the most advanced, well run, full-line box plants in the country with Akers Packaging of Middletown, Ohio. Todd is one of the co-founders of Athena and was instrumental in the development of Athena’s outsourced business model. He has more than

20+ years of experience with hands-on sales, lead generation and management, tactical marketing, return on investment models, marketing, and man- agement. He is currently responsible for the strate- gic direction, profit and loss, marketing, sales, and general management of Athena. He has success- fully implemented Athena’s outsourced marketing processes in various business-to-business complex sales environments, including corrugated, folding

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Todd Zielinski

cartons and ridged boxes. Since Athena’s inception in 2007, Todd has successfully increased year-to-year revenue growth for Athena’s out- sourced sales and marketing services division, as well as expanded this line of business across the US manufacturing marketplace. Todd holds a bachelor’s degree in Business Management from D’You- ville College and is a graduate of the Buffalo Chapter of the Harvard Business School’s Executive Management Program. Participants will gain insights into: • Breaking down the sales process using marketing math The forum will also explore “The Money Skills,” an in-depth look at the financial nuances of industry-specific sales management. This session will help sales leaders develop a more strategic, data-driven approach to achieving their revenue goals. • Analyzing conversion rates for better forecasting • Structuring a predictable pathway to sales success Women in Packaging: Fostering Connection & Empowerment—AICC’s Women in Packaging Group continues to build a strong community ded- icated to supporting and uniting women in the packaging industry. Two CONTINUED ON PAGE 14

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February 17, 2025

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