AICC Spring Meeting To Feature Sales Management Forum, Women In Packaging AICC, The Independent Packaging Association, is highlighting two key opportunities at the Spring Meeting set for April 30-May 2, at the Hyatt Regency Coconut Point Resort in Bonita Springs, Florida. The Sales Man- agement Forum and the Women in Packaging Group offer valuable ed- ucational and networking experiences for industry professionals looking to enhance their skills and expand their connections. Sales Management Forum: A Data-Driven Approach to Sales Suc- cess—Featuring industry experts Trent Halasek, Sales Manager at Ak-
ers Packaging Service Group, and Todd Zielinski, Managing Director/CEO of Athena SWC, the Sales Management Forum will equip attendees with a mathematical approach to sales goal-setting and performance. Trent started his career in the corrugated indus- try after graduating college form the University of Kentucky. Unlike many AICC members, Trent had no prior connections or family members in the in-
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Trent Halasek
dustry. Trent started his career in accounting, but management and lead- ership roles were his true calling. Fast forward several years, at 30 years of age, Trent became the General Manager of a sheet plant in Louisville, Kentucky before taking his current role as Sales Manager for one of the most advanced, well run, full-line box plants in the country with Akers Packaging of Middletown, Ohio. Todd is one of the co-founders of Athena and was instrumental in the development of Athena’s outsourced business model. He has more than
20+ years of experience with hands-on sales, lead generation and management, tactical marketing, return on investment models, marketing, and man- agement. He is currently responsible for the strate- gic direction, profit and loss, marketing, sales, and general management of Athena. He has success- fully implemented Athena’s outsourced marketing processes in various business-to-business complex sales environments, including corrugated, folding
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Todd Zielinski
cartons and ridged boxes. Since Athena’s inception in 2007, Todd has successfully increased year-to-year revenue growth for Athena’s out- sourced sales and marketing services division, as well as expanded this line of business across the US manufacturing marketplace. Todd holds a bachelor’s degree in Business Management from D’You- ville College and is a graduate of the Buffalo Chapter of the Harvard Business School’s Executive Management Program. Participants will gain insights into: • Breaking down the sales process using marketing math The forum will also explore “The Money Skills,” an in-depth look at the financial nuances of industry-specific sales management. This session will help sales leaders develop a more strategic, data-driven approach to achieving their revenue goals. • Analyzing conversion rates for better forecasting • Structuring a predictable pathway to sales success Women in Packaging: Fostering Connection & Empowerment—AICC’s Women in Packaging Group continues to build a strong community ded- icated to supporting and uniting women in the packaging industry. Two CONTINUED ON PAGE 14
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February 17, 2025
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