PITFALLS TO AVOID INCONSISTENT POSTING Long gaps hurt credibility. Maintain a steady posting rhythm— even once a week makes a difference. IGNORING REPUTATION MANAGEMENT Unaddressed negative comments can undermine recruiting. Take a moment to collect yourself, then
LISTING OVERLOAD Limit back-to-back “Just Sold” or “For Sale” posts. Focus on content that educates, inspires, and adds value. GENERIC CONTENT Skip templated posts with no local relevance. Personalize your content so it truly connects with your community. CONTROVERSIAL POSTS Avoid divisive or unprofessional topics. Protect your credibility by keeping your tone respectful and aligned with your brand.
respond promptly and professionally. AUTOMATION WITHOUT ENGAGEMENT
Scheduling tools help, but real connection comes from real interaction. Always reply to comments and DMs to show you’re present and engaged.
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