origin a l content original content “FINDING YOUR WHY”
SCRIPT IDEA Frustration
During the holiday rush, one of our agents admitted they were feeling completely drained. They were closing out the year on autopilot — and realized they’d lost sight of why they started in real estate at all.” Reflection We talked through it, and it wasn’t about workload — it was about clarity. Somewhere between Q4 targets, client events, and family commitments, their purpose had gotten buried. Rediscovery Stepping into a culture that prioritizes connection and support — especially this time of year — helped them reset. Surrounded by people who encourage reflection, gratitude, and growth, they found their ‘why’ again. Call to Action If the holidays have you feeling stretched thin or disconnected from your purpose, take a moment to reflect. And if you want a community that helps you realign and step into the new year with clarity, reach out. I’m here.
POST DATE & TIME Wednesday, December 17 Between 8AM - 10AM or 5PM - 7PM
TYPE Facebook Video Reel
CATEGORY Educate Recruit
AUDIENCE Unfulfilled agents
CONCEPT Film a 30–45 second story about your or an agent who rediscovered their purpose after joining CENTURY 21 Affiliated-FHE.
SCRIPT ARC Frustration - How did you lose your “why”
Reflection - How did you identify the problem? Rediscovery - How did you find your “why” again? Call to Action - Ask the viewer to reach out if they’ve lost their “why” and want to start the new year fresh.
SUGGESTED COPY Finding your “why” changes everything. When your real estate career aligns with what truly matters, the work becomes more meaningful — and the results follow. At @C21AffiliatedFHE in [xxx Location], we help agents build purpose-driven businesses that create real fulfillment behind the numbers. If you’re ready to reconnect with your why, let’s talk.
HASHTAGS #JoinC21Affiliated #FindYourWhy #RealEstate
TAGGING INSTRUCTIONS Tag or mention the regional CENTURY 21 Affiliated-FHE Facebook page.
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