History is littered with unsavory souls forever scorned for their foul deeds. But few scoundrels reached greater depths of depravity than the ill-famed pirate Baldassarre Cossa (1370–1419), otherwise known as Pope John XXIII. Following a notorious career of robbing and pillaging, Cossa manipulated his way to prominence in the Catholic Church, eventually reigning as Pope John XXIII from 1410 to 1415. An avid fan of indulgences of the flesh, he is said to have bedded hundreds of women — including nuns — during his controversial reign. The Salacious Story of Baldassarre Cossa FROM PIRATE TO POPE
Cossa’s one-man sinning spree eventually landed him in prison, yet, remarkably, he was named Cardinal-Bishop of Tusculum shortly before passing away.
Cossa’s infamy makes it no surprise that he is now known as “Antipope” John XXIII. The name “Pope John XXIII” was retired for centuries before a man better suited to hold the moniker chose it and ran the Catholic Church from 1958 to 1963.
Is Your Dental Website Costing You New Patients?
Fix It: Optimize your images, use a reliable hosting provider, and minimize unnecessary plugins or scripts that slow down your site. A fast, responsive website keeps visitors engaged and improves user experience. NO CLEAR CALL TO ACTION (CTA) Your website should guide potential patients toward scheduling an appointment, but if your CTA is MIA, they may leave without taking any action. A CTA like “Book your appointment today” or “Call now for your consultation” should be easy to find and encourage visitors to take the next step. Fix It: Place clear and compelling CTAs throughout your website, including the homepage, service pages, and contact page. Provide phone numbers, appointment Here’s What to Fix!
When patients visit your website, it’s often their first impression of your practice. If it’s poorly designed, difficult to navigate, or lacking key information, you could be losing out on new patients without realizing it. A well-optimized website can help attract local visitors, build trust, and convert them into longtime patients. However, many dental practices make common website mistakes that drive patients away instead of drawing them in. Let’s take a look at a few website mistakes and how to fix them. SLOW LOAD TIMES Today, patients expect websites to load quickly. If your website takes more than a second or two to load, visitors may hit the “X” in the corner before they even see what you offer. Keep in mind that slow load times may also hurt your rankings on Google.
booking links, or contact forms to make it simple for visitors to reach out.
POOR MOBILE EXPERIENCE More than half of website traffic comes from mobile devices, so if your site isn’t mobile- friendly, you run the risk of possibly alienating many potential patients. A poorly optimized mobile site can lead to difficult navigation, hard-to-read text, and frustrated visitors who quickly leave your site. Fix It: Make sure your website is mobile- responsive and adjustable to different screen sizes. Test it on different devices to make sure it’s easy to use and looks professional across all platforms.
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