PIM 49th Annual Conference

Panel discussion Business Sustainability in Today’s Uncertain World 2.30pm – 4pm

Emma Macdonald Professor of Marketing, WBS Professor Emma Macdonald has been leading Executive MBA marketing modules for

Duncan Ross Chief Data Officer, Times Higher Education Duncan Ross has been a data miner since the mid-1990s. As chief data officer at Times Higher

David Elmes Professor of Practice, Strategy and International Business, WBS Professor David Elmes joined WBS in 2008

Max Frank Senior Manager of

Sustainability Solutions, CapGemini Invent UK and WBS Full-time MBA Alum Max Frank works with a variety of major clients across

Tiered Lecture Theatre Ground Floor, Scarman Many of us will have worked hard to incorporate sustainability theory and practice into our teaching and curricula over the last few years. However, sustainability is increasingly facing a more complicated world as international conflict and economic recession take on a growing importance. In this discussion, we will talk about what we can do to keep a sustained focus on sustainability in a challenging global economy.

over a decade at Warwick Business School, Cranfield University and at the Australian Graduate School of Management. She provides customised education and consulting to leading organisations such as Pfizer, Roche, Sport England, Nestlé, Turkish Airlines, the Financial Conduct Authority, Mott Macdonald and SAS Software. Her research on better customer insight, customer value and sustainability has been published in Harvard Business Review as well as in leading academic journals including Journal of Marketing, Journal of Retailing, Journal of the American Statistical Association, Psychology and Marketing, Industrial Marketing Management, Journal of Service Research, Journal of Product Innovation Management, Journal of Business Research, and Technological Forecasting and Social Change.

Education (THE), he oversees a team that generates university rankings and related data products. Prior to this role, Duncan led Teradata’s data science team in Europe and Asia, where he was responsible for developing analytical solutions across a number of industries, including warranty and root-cause analysis in manufacturing and social network analysis in telecommunications. In 2019, Duncan launched the THE Impact Rankings, evaluating universities’ commitment to the UN Sustainable Development Goals.

as Academic Director for the Warwick Global Energy MBA after more than 20 years working in the energy and management consulting industries. David has held senior Vice President roles at both CapGemini and Schlumberger. David is now the Course Director for the WBS Masters in Management. He leads the WBS Global Energy Research Network and works on a number of externally funded research programmes. His interests lie in how the structure of the energy industry around the world is changing, which new business models are achieving success, and how management practices are evolving to meet the challenges of supplying affordable, sustainable energy.

consumer goods, technology, automotive, energy and infrastructure. He and his team enable large organisations to assess and reduce their carbon footprints across scope 1, 2, and 3 emissions - from a broad organisational standpoint and via specific verticals such as sustainable IT, net-zero strategy and supply chain. He leverages technology to generate tailored solutions to these pressing issues and implement solutions to ensure they stick. Through prior experience in consultative sales and partnership development, Max leveraged technology to enable clients across construction, architecture/ engineering, infrastructure, and real estate to increase efficiency and develop sustainability and net-zero initiatives. This background instilled in him a sharp focus on the momentum that global business must have toward net-zero, as well as an acute ability to analyse the needs, pain points and emotions involved in fostering successful partnerships.

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