Day three
Friday 28 October
Session C Sustainable Customer Behaviour Tiered Lecture Theatre, Ground Floor, Scarman Every organisation has social and environmental sustainability objectives nowadays – from corporates and NGOs to public sector bodies and business schools. And some of that is about putting our own house in order, as the walking tour before this session will show. But to achieve our objectives we also need the help of our ‘customers’ (from students to faculty!) If we develop a great sustainable product, for example, we need our customers to buy it, and use it correctly. Based on Warwick’s research with firms such as Unilever, this workshop will show you a simple framework for nudging customer behaviour, and give you a chance to try brainstorming in groups on a behaviour- change challenge you’re interested in.
Hugh Wilson Professor of Marketing, WBS
9am - 9.30am
Arrival and coffee
Scarman Lobby
Tiered Lecture Theatre, Ground Floor, Scarman
9.30am - 11am
PIM Business Meeting, PIM Chairs
Hugh Wilson is Professor of Marketing at WBS. After degrees in mathematics at Oxford and computer science at Cambridge, he spent some years in the tech industry with IBM and Xerox, among others. He now teaches and researches on sustainability marketing, B2B relationships and customer experience management, and works on these issues with companies such as
11am - 12pm
Travel to Stratford-upon-Avon
Meet outside Scarman/WBS
RSC Rooftop Restaurant, CV37 6BB
12pm - 1.30pm
Afternoon Tea lunch at Royal Shakespeare Company
Unilever, Nestlé, Pfizer and Mercedes Benz. Hugh writes for top marketing journals such as Journal of Marketing and Journal of the Academy of Marketing Science. He writes equally for practitioners, contributing regularly to Harvard Business Review. His books include the bestseller, Marketing Plans. Hugh initiated a carbon programme in his former university Cranfield, which has reduced the university’s emissions by 40% so far. He co-chairs WBS’s sustainability working group. He and his colleagues ran a session in the COP26 official programme on achieving sustainable system transformations. He is listed in the Chartered Institute of Marketing’s “Guru Gallery” of “50 leading marketing thinkers alive in the world today”, alongside such names as Bill Gates. He has also been honoured by Tim Berners-Lee as one of the hundred “Internet Decade” individuals who had most influenced the development of e-commerce.
Shakespeare’s Stratford Walking Tour, please wear suitable footwear
1.30pm - 2.30pm
Stratford Town Centre
2.30pm - 4pm
Free time in Stratford
Stratford Town Centre
Meet outside the Royal Shakespeare Company (RSC)
4pm - 5pm
Travel to Warwick campus
5pm - 6pm 6pm - 7pm
Free time
Travel to Hagley Hall
Meet outside Scarman/WBS
7pm - 7.45pm 8pm - 10pm 10pm - 10.45pm
Drinks reception
Gala dinner
Hagley Hall, DY9 9LG
Return to Warwick campus
Daytime dress code: Casual and comfortable Evening dress code: Semi-formal
Hagley Hall
21
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