101 Cliches: B2B's most notorious creative faux pas

052 The idiom

It’s like… ,GLRPVOLNHWKLVEHFDPHFOLFK¨VEHIRUHEUDQGLQJ ZDVLQYHQWHG8VLQJDQLGLRPWRWDNHDEUDQG IRUZDUGLVOLNHXVLQJDSHQQ\IDUWKLQJWRZLQ WKH7RXUGH)UDQFH

Seen it: Done it:

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