101 Cliches: B2B's most notorious creative faux pas

065 The condom

Protection and security.

&RPHDQGVLWGRZQWKHUHÕVVRPHWKLQJZHQHHG WRWDONDERXW:KHQWZRÛKPPPWKLVLVQÕW HDV\7KHUHDUHFHUWDLQWKLQJVWKDWJURZQXS EXVLQHVVHVGRZLWKHDFKRWKHUZKHQWKH\DUH EXLOGLQJDUHODWLRQVKLS+DYLQJVH[LVQÕWRQHRI WKHP6WRSXVLQJFRQGRPV IRUEUDQGEXLOGLQJ 

Seen it: Done it:

| 139

138 |

Made with FlippingBook - Online magazine maker