101 Cliches: B2B's most notorious creative faux pas

069 The thumbs up

You’ll approve of this! $OWKRXJKLIWKLVFOLFK¨ZHUHLQDJODGLDWRULDO DUHQDLWVIDWHDWWKHPHUF\RIGLVFHUQLQJ 5RPDQQREOHPHQZKDWGR\RXWKLQNWKH RXWFRPHZRXOGEH"

Seen it: Done it:

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