101 Cliches: B2B's most notorious creative faux pas

073 The Swiss Army knife

We’re multi-skilled. 3XEOLFVDIHW\DQQRXQFHPHQWSOD\LQJZLWK NQLYHVLVGDQJHURXVHVSHFLDOO\ZKHQWKH\ÕUH WKLVFOLFK¨G7KHQDJDLQLI\RXKDSSHQWRKDYH DUHDO6ZLVV$UP\NQLIHWRKDQG\RXFRXOGXVH WKHOLWWOHVFLVVRUVWRFXWWKLVSDJHRXWDQGKROG LWXSDVDQH[DPSOHRIKRZQRWWRVD\×ZHÕUH PXOWLVNLOOHGØ

Seen it: Done it:

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