101 Cliches: B2B's most notorious creative faux pas

083 The fruit

Fresh thinking. (YHQWKHJUHDWHVWPDUNHWLQJLGHDVKDYHDVKHOI OLIH7KHIUXLWSHULVKHGDORQJWLPHDJR,WÕVWLPH WRJRVKRSSLQJIRUDIUHVKLGHD

Seen it: Done it:

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